1. It’s got to be a BIG idea that you, your team and your customers can “get” in seconds.
2. Strive to create 10x — 100x in value for any price you charge. Your rewards are always proportionate to the value you provide.
3. You must charge a premium price so you have a large margin to provide an extraordinary value & experience.
4. Provide a ‘Reason Why’ customers should do business with you and pay you a premium.
5. Get paid before you deliver your product or service. And when possible figure out how to create recurring revenue from transactions.
6. You get to make the rules for your business. Don’t let industry norms dictate how you’ll work or who you’ll work with.
7. Create your business around your life instead of settling for your life around your business.
8. Consistently and constantly force yourself to focus on the ‘critically few’ proactive activities that produce exponential results. Don’t get caught up in minutia & bullshit.
9. Seek to minimize start-up risk but have maximum upside potential.
10. Get your idea out there as fast as possible even if it’s not quite ready by setting must-hit deadlines. Let the market tell you if you have a winner or not. If not — move on and fail forward fast! If it’s got potential — then you can make it better.
11. Find partners and team members who are strong where you are weak and appreciate being paid on results.
12. Your reputation always counts. Honor your obligations and agreements.
13. Never, ever get paid based on hours worked.
14. Leverage your marketing activities exponentially by using direct response methods and testing.
15. Measure and track your marketing so you know what’s working and what’s not.
16. Bootstrap. Having too much capital leads to incredible waste and doing things using conventional means.
17. Your partners and employees actions are their true core — not what they tell you.
18. Keep asking the right questions to come up with innovative solutions. “How?”, “What?”, “Where?”, “Who Else?” & “Why?” open up possibilities.
19. You’ll never have a perfect business and you’ll never be totally “done”. Deal with it.
20. Focus most of your time on your core strengths and less time working in areas you suck at.
21. Make it easier for customers to buy by taking away the risk of the transaction by guaranteeing what you do in a meaningful way.
22. Always have something else to sell (via upsell, cross-sell, follow-up offer, etc) whenever a transaction takes place. The hottest buyer in the world is one who just gave you money.
23. Always go back to your existing customers with exceptional offers and reasons they should give you more money. It’s 5x less expensive to sell to happy customers than go find new ones.
24. However the flip side is – fire your most annoying customers. They’ll be replaced with the right ones.
25. The marketplace and competitors are always trying to beat you down to a commodity. Don’t let that happen.
26. Develop and build your business’s personality that stands out. People want to buy from people.
27. Create your own category so you can be first in the consumer’s mind.
28. Go the opposite direction competitors are headed — you’ll stand out.
29. Mastermind and collaborate with other smart entrepreneurs if they have futures that are even bigger than their present.
30. Celebrate your victories. It’s too easy to simply move on to your next goal without acknowledging and appreciating the ‘win’.
31. Make your business AND doing business with you FUN!
32. Do the unexpected before and after anything goes wrong so customers are compelled to ‘share your story’.
33. Get a life! Business and making money are important but your life is the sum total of your experiences. Go out and create experiences & adventures so you can come back renewed and inspired for your next big thing.
34. Give back! Commit to taking a % of your company’s sales and make a difference. If this becomes a habit like brushing your teeth pretty soon the big checks with lots of zeros won’t be scary to write. If you think you can’t donate a percentage of your sales simply raise your price.

BINGO!

I decided to expand the 34 rules into a full blown book with each rule illustrated with real-world examples and more in-depth insight. It took a few months but it’s finally ready to go.

Inside you’ll discover:

• Why the biggest mistake most business owners make is with pricing and how to completely stop competing on price.
• How to leverage your time so you can make more while doing less!
• What it takes to stand out in a crowded marketplace. (Just one easy maneuver.)
• The painless rule for giving back now instead of waiting.
• What successful entrepreneurs do to quickly and easily ‘test’ their million dollar idea.
• And 29 more “rules” detailed and explained that Maverick entrepreneurs use to make more, have more fun and give more back!

You’ve got the game plan for getting more out of everything you’ve got and truly engineering the type of business, and life, you really want.

As of right now, I haven’t released this to bookstores, online or anywhere else — but when I do it’ll probably sell in the neighborhood of $19.95 or so — and you get it…FREE!

But there’s still a lot more to my “Ethical Bribe”…

Bonus #2: Two full length Audio CDs “34 Rules For Maverick Entrepreneurs”

Personally, I love listening (and re-listening) to materials in my car, at the gym or on my computer while doing other work – so I decided to expand all the 34 rules into an audio program. I had my friend and National best-selling author of ‘Conversations with Millionaires’, Mike Litman, interview me.

Mike has interviewed incredible success stories like Tony Robbins, Jim Rohn, Wally “Famous” Amos, Chicken Soup for the Soul’s, Mark Victor Hansen, and so many others. If you’ve never heard Mike do an interview he brings an incredible energy and uncanny perception to extract just the right stories, insights and even more real-world examples to make these 34 rules come alive for you.

Instead of just 1 audio CD — it turned into 2 full-length audios. And you’ll get both of them shipped to your door too! (That’s easily another $29.95 value — but yours again on the house.)

Bonus #3: Wall Poster of the ’34 Rules for Maverick Entrepreneurs’

This one seemed a little silly at first but I had so many people responding on the blog mentioning how they printed up the list and tacked it above their desk — that it got me thinking. And then I saw this comment:

I figured I had to include a small, fold-out wall poster for you too. You get all 34 rules in one spot to keep you motivated, inspired and on track to creating your own play book for success.

Okay, Finally Here’s the Little ‘Catch’ You’ve Been Waiting For…

Bonus #4: One Month Test-Drive to Maverick Business Insider Newsletter

I want to introduce you to my own personal network of insider connections…

These individuals are a small, distinct group of self-made millionaires who make up Maverick Business Adventures®. Members ranging from well-known, ‘celebrity’ online pioneers & experts, INC 500 companies, multi-national manufacturers, heads of financial institutions to renowned experts and International real estate developers.

Quite simply you’re looking at true ‘Who’s Who’ of successful entrepreneurs, CEOs and business owners.

More importantly, each member shares a common ‘DNA’ of wanting to live life to the fullest, creating business breakthroughs and giving back through charity and education to empower future Maverick entrepreneurs!

And the last part about ‘giving back’ is where this gets good for you…

You see, the most successful entrepreneurs I know come from a place of abundance instead of scarcity. They believe in giving advice, insight and support to up-and-coming entrepreneurs because many of them were helped along the way themselves.

Every month, you’ll get to eavesdrop in on candid conversations with these self-made millionaires. You’ll hear their success journey and the exact techniques of how they’ve actually done it.

The big thing is these are NOT the same usual suspects and not people making their money pushing “how to make money” info. It’s simply real-world, in-the-trenches advice and ‘how I did it’ info so you can follow their blueprint to wealth. Plus, they’ll talk about the Maverick philosophy of having more fun and giving more back.

Nearly every Maverick member I’ve talked to has been willing to spill the beans on what they do and allow me to download the juiciest information out of their head with one provision. (I’ll explain their one stipulation in a moment.)

Finally, you can get real-world advice from real millionaires (not Ivory Tower theorists with empty bank accounts) who truly ‘walk the talk’ and not just ‘talk the talk’.

The guts of the newsletter will be a complete unedited and “raw” audio CD of our candid interview. Plus, you’ll also get a complete word-for-word transcript and 1-page ‘Hot Points’ summary.

Your first interview is with Mike G. (sorry – I cannot reveal his full name here in print).

Mike went from working 20 hours per day at a full-time job to creating a wildly successful fitness site. But it wasn’t an overnight success.

He started his first online ventures in 2004, and did not produce a profit for over 2 years. Today, Mike’s business is on track to do $3,000,000.00 – $4,000,000.00 in revenue this year — a major leap from $500k just 12 months ago. So it’s growing wildly now that he figured it out. Surprisingly, Mike still does these incredible numbers with just one virtual assistant and only one fitness-related eBook he sells.

Here’s a tiny glimpse of what I get Mike to reveal:

• Using the power of article marketing techniques to drive traffic AND creating search-engine friendly links that stay in place for years to come. (Hint: It’s by doing something no other article author does.)
• The perfect and intuitive way to segment visitors coming to your website. When Mike did this his conversion rates shot through the roof practically overnight.
• Why you want to ‘overpay’ affiliates and get them working for you day and night promoting your products. (This is such a powerful technique that Mike couldn’t turn off the traffic to his websites even if he tried.)
• How to build successful, long-term partnerships with your affiliates by giving them the tools others don’t.
• The little ‘trick’ to turning regular questions your customers ask into loads of testimonials.
• The benefits of offering real, usable information on your sales page – instead of the “standard” sales copy drivel everywhere else.
• How to use the power of advertising on Facebook to reach new prospects beyond any other PPC methods and tap into the booming social network space.
• The insider ‘head game’ Mike played to create (and exceed) his personal goals.