LinkedIn Advertising Fundamentals

By: Viveka von Rosen

Duration: 1h 56m

Released: May 28, 2015

Description:

Learn about the different types of LinkedIn ads and which types of campaigns are most appropriate for your audience, goals, and budget. Viveka von Rosen covers the six types of ads, focusing on self-service text ads and Sponsored Updates, the two most accessible and affordable options for businesses. But she also covers solutions for bigger budgets, including display ads, Sponsored InMail, Sponsored Groups, and Lead Accelerator. Along the way, Viveka will cover what you need to know to create, target, bid on, and test ads, and to measure results to ensure a positive ROI.

Topics include:

• Understanding LinkedIn ad options
• Budgeting strategies for Sponsored Updates
• Targeting text ads
• Targeting new audiences
• PPC vs. PPM big strategies
• Enterprise marketing with Sponsored Groups, Sponsored
• InMail, and Lead Accelerator

Table of contents:

• Introduction – 6m 5s
• 1. Sponsored Ads or Do-It-Yourself Ads – 28m 32s
• 2. Sponsored Updates – 23m 53s
• 3. Text Ads – 40m 31s
• 4. Enterprise Marketing – 14m 18s
• Conclusion – 3m 10s

Author:

Viveka von Rosen known internationally as the “LinkedIn Expert,” is the author of LinkedIn Marketing: An Hour a Day, contributing expert to LinkedIn’s official “Sophisticated Marketer’s Guide.”
Viveka is the CEO of Linked Into Business and cofounder of Linked Prospecting and B2B LinkedIn Training, and she also hosts the biggest LinkedIn chat on Twitter.
Viveka has 30,000 first-level connections and a network of over 38 million people on LinkedIn. She also has 86,000 followers on Twitter. Her seminars, webinars, and workshops have taught and trained well over 100,000 people.
She has personally worked with executives at The New York Times, The Daily Beast, Bloomberg, Adaptive Insights, AON, Western Union, and several other Fortune 500 Companies.
She is regularly asked to speak at conferences and events for thought-leading social companies like the Social Media Examiner and MarketingProfs.
Forbes has listed her as a top social media influencer for three years running, and she has been cited in Money Magazine, Simple Living, and The Miami Herald, and on Ragan, CNN, Mashable, Social Media Today, and the Social Media Examiner.

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