Who’s it for?

The Entrepreneur’s Freedom Formula Home Study Program is for you if:

• You want to generate more leads online

• You want to be able to track your marketing efforts and know which ones make you money and which one cost you

• You want to confidently be able to invest money in marketing and know you’ll get a positive return

• You know Infusionsoft has more power than what you’re getting out of it

• You want to understand the science of marketing and conversion

• You’re willing to work hard to get results

What’s in the Home Study Program?

In April of 2012, I held a three day, closed-door event with my private, high-paying clients. They each paid $10,000 to attend. During those three days I taught the core principles that guided our early success at Infusionsoft while I was the Director and VP of Marketing there. Those principles are tried and true. The process is formulaic. The process can be applied in any business with a little determination and effort. This is not a get-rich-quick process. Instead, it is the way to create sustainable growth in your business. I taught these principles in eleven modules. Those modules are now DVDs and the core of The Entrepreneur’s Freedom Formula Program.

Module 1 – Your Three Part Vision

Great lead generation is always dependent on alignment. If you’ve ever tried to drive traffic unsuccessfully before, chances are your message was misaligned. This crucial part of the program will help you align your message with your audience and your results with your personal goals.

Module 2 – Sniper Marketing

Understanding the way your audience thinks is crucial to getting in their heads. You’ll learn techniques that will help you zero in on the right target with sniper-like accuracy.

Module 3 – Conversion Cornerstones

Getting the traffic is only half the battle, the battle is won on the battlefield of conversion. The 4 Cornerstones of Conversion are necessary to optimizing the ROI of your marketing efforts.

Module 4 – Know Your Numbers

If you can’t track it, you’ll lose it….your money, that is. Stop wasting money “hoping” it will work out. Invest in your company’s growth with confidence once you have the proper tracking and systems in place to help you see exactly what the return of every investment is.

Module 5 – Conversion Momentum & Economics

If you’re like most, you’ve got STOP signs all over the place in your funnel. You’re sending people away. This module teaches you technique for creating momentum and increasing that momentum until it culminate in sales.

Module 6 – Marketing Insights

Research is key. Ever wondered how to find your audience online? Or how to get in front of them? In Module 6 I teach you the tools & tactics I use to find hungry groups of people ready to buy your stuff.

Module 7 – Effective Websites and Landing Pages

When the traffic comes, you better be ready to capture it and convert it. In this module I teach you proven techniques for making your site more effective. You’ll see me conduct live website reviews and teach the core principles of the best websites.

Module 8 – The Right Traffic at the Right Price

Traffic, traffic, traffic, everyone wants traffic. But buying traffic can be tricky. You’ll be 90% of the way there by following Modules 1-8, but at this point I’ll teach you the steps I followed at Infusionsoft while I was profitably spending over $150,000 per month buying traffic.

Module 9 – Your Lead Generation Plan

After you’ve dialed in your messaging, researched your market and your advertising opportunities, I teach you how to put it all into a safe and predictable lead gen plan. I’ll personally review this with you.

Module 10 – Get The Money

Once your marketing is driving traffic, you’ve got to help people over the edge, you’ve got to get the money. This crucial phase of the marketing & sales cycle is not to be neglected. A few pointers here go a long ways.

Module 11 – Implementation

You’ll get instant access to a series of videos I’ve created that show exactly how to Implement the ideas taught in this program. I walk you through my own set up (CustomerHub, Infusionsoft, WordPress, OptimizePress, etc.) and show you how it all works. Rapid implementation is the BIGGEST differentiator between the successful and the not-so-successful.