why this training.

If I am completely honest with you I am nervous about releasing this training. As an agency, specialising in YouTube advertising, it’s taken us years and millions of dollars worth of testing and refining to understand what works best when it comes to running successful campaigns.

So why tell the world our secrets? Why don’t we just keep them to ourselves?

Well, there are 2 reasons.

Firstly, I want to be able to help more people. In the agency, we are limited to how many businesses we can help. Some business might not want to work with an agency or perhaps there might not be a great agency fit, but a training course could be ideal for them.

Secondly, YouTube advertising is going through a HUGE growth stage and lots of businesses want to understand how to make it work for them. There are some great video trainings and some great advertising courses, but nothing that integrates the video creative and the advertising. Working inside the YouTube advertising space all day everyday gives me a unique perspective and experience and I want to share that so you too can get incredible results from YouTube.

At the end of the day I want Viewability to become the “home” of YouTube advertising. Your results and my reputation are incredibly important to me so every aspect of this course has been carefully designed to help you get started in the right way that generates real world results.

why us.

It’s a fair question – why should you learn from me?

First of all, this training is not based on 1 or 2 successful campaigns or ‘theory’. Here at Viewability, we are agency that exclusively run YouTube ads for our clients and we have run 1000’s of successful campaigns for international clients in many different industries. On top of that, our agency is results based. We fund our clients’ advertising and they pay us on a cost per lead or sale model. Therefore, we would be out of business if we didn’t know what we were doing. We know what we are doing.

And here’s why you know this training will be all it’s cracked up to be… I have a very healthy dose of anxiety about releasing this training because my reputation depends on it. As such, you’ll know that everything in this course has been meticulously planned out and developed in such a way that you’ll love the content, find it easy to understand and it will be simple to implement. It’s taken several months to put together to a standard I am happy with because I genuinely care about your results. It’s my best and most comprehensive training to date.

what you get.

The training is made up of educational videos, supported by bespoke tools and includes access to an exclusive facebook group. This is to ensure you have everything you need to get the very best from your YouTube advertising campaigns. Let’s cover everything in more detail below.

Introduction

In this section of the training, it’s all about understanding the foundations of highly profitable YouTube ad campaigns. When you know why your customers are going to YouTube and what they are looking for, you can be far more effective in your video and campaign creation.

YouTube is a very different platform to all other ad networks and when you are clear with the strategy, results follow.

Research

Once you have gained clarity on your strategy, it’s time to find your customers. We’ll find out where your customers are going, what they’re looking for and how to get in front of them. Now, this is normally tedious, soul destroying work but we’re giving you access to our tools we developed for our agency to speed this whole process up and make your life so much easier.

Video

By this point, you’ll have a clear strategy, know where your customers are going and what they want. This makes effective video creation far easier to get right. We’ll break down every single step, from scripting to editing, so you know how to create high converting YouTube ads without having to a be a video production expert.

I’ll also be giving you access to a ton of video examples to give you inspiration.

Setting Up

Okay, this is the geeky part. Building your YouTube, Google ad, Analytics and Google Tag Manager accounts and then linking them together. If that last sentence filled you with absolute dread, I totally get it – we go through these steps nice and slow. It’s important you know how and why we take every single step so you can track what’s happening when you’re running your ads.

Campaign Blueprints

This is the point where you start building out your profit driving campaigns. You’re clear on strategy, you know who you’re getting in front of, you’ve crafted the perfect video ads and everything is set up for success. There are so many ways of building out campaigns and a lot of mistakes can be made, so I’ll guide you through where to get started, how to optimise and then scale. Just think, very soon you’ll be driving traffic, leads, sales and profit.

Bonus

I have had the pleasure of working with, consulting with and interviewing some of the best marketing minds in the business. You will be to see how people such as Frank Kern, Russell Brunson, Gideon Shalwick, Oli Billson and many more are using ads to grow their businesses as well as watch keynote presentations I have given all over the world.

Tools

There are some essential tasks that can be mind-numbing and repetitive. As such, we have developed tools that speed up the whole process. These tools do not exist anywhere else but we’ve made them available to you as part of the YouTube Ads Workshop.