The Daymond John Academy – Secrets from “The Shark” – 8 week course
Week 1: Introduction to DJA and “Growing a business to achieve wealth”
– Creating an action plan
– Making sure your business is scalable
-Exit Strategy
-3 P’s – People, Product, Process
– Market research to be sure you have market demand
– Business valuation and goal setting
Week 2: Launching a Product
– Step by step from idea to mass production
– Protection – Trademarks and Patents
– Prototypes, samples, mass production
– Sourcing & Manufacturing
– Distribution and logistics
– Pricing and quality
Week 3: Marketing and Branding
– Best strategies
– Traditional and non-traditional marketing
– Online marketing – Social Media, SEO, SEM, and PPC
– Creating a company website
– Building a powerful brand
Week 4: Sales
– Best sales outlets for your product
– Being “retail ready”
– Getting into “big box” stores
– Getting on TV shopping networks
Week 5: Raising Capital
– Debt vs. Equity
– Traditional lenders and SBA
– Angel investors and Venture Capitalists
– How to create a powerful pitch presentation
– Crowdfunding
– Business loans
Week 6: Creating a powerful Business Plan
– How to create a Business Plan to use for your direction and for raising capital
– What goes in the Business Plan
– How to create a Marketing Plan
– What goes in a Marketing Plan
Week 7: Legal Entity set up
– Which entity is best for you
– Asset protection
– Tax advantages
– How to be setup to receive funds from an equity investor
Week 8: Recap of 7 weeks and open forum for questions
– Open forum for Q&A
– Recap of 7 main topics – industry referrals – valuable documents (BP outline, pitch deck outline)
Additional Free Resources
In addition to all the amazing content included in the Academy, every student will receive:
– Your own Daymond John Academy hub to review past webinars and presentations
– Guest lectures from industry experts
– Access to Priceless Contacts
– Templates and documents to create:
-Business Plan
– Investor Pitch Presentation
-Funding Referrals
– Business documents and partnerships agreements
– Digital copies of Daymond’s best-selling books:
– Display of Power and The Brand Within
Delivery Method
– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from coursesblock.com.
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC 8).
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