News Feed Authority

• The 9 pitfalls that commonly keep entrepreneurs from enjoying a constant stream of “new opportunity” (miss even one of these and you’ll be stacking the deck AGAINST yourself)
• ​The surefire recipe for wanting to throw in the towel on organic altogether (so common yet so easy to dodge)
• ​The single worst thing to do once you’re organic is bringing in a stream of clients (sounds silly, but we’ve seen it happen so many times)
• ​​The critical lead and lag measures you must understand to win the game (so many cut off their organic less than 3 feet from gold – all because they couldn’t read the signs)
• ​How to use organic as a “validation tool” BEFORE wasting 50 hours on a webinar or a few grand on ads (this removes practically all the time-wasting, frustration and guesswork)
• ​The “personal profile” blunder that instantly diminishes your authority and forces prospects to dismiss you as a viable option (if you want to be a leader in your market – fix this today)
• ​The 80/20 of perpetual growth through Organic. Leverage this 3-step feedback loop and it’s inevitable you’ll nail your messaging and win more clients.
• ​The “mental block” that separates those who land client after client using this strategy… from those who never even catch a glimmer of its true power

• An in-depth walkthrough of a completed “avatar profile.” We explain exactly what to consider for each question so that defining your dream client is a breeze
• The Avatar Builder worksheet: you’ll refer to this frequently to ensure your messaging remains potent and as dialed-in as possible (skipping this only sets you up to lose)
• 4 target market mistakes that will render your client acquisition efforts pointless from the start
• ​​How to find and nurture pre-existing pools of clients so you can get traction quickly (while leaving group owners thrilled to have you posting to the audience they’ve built)
• ​The mark of a high-quality group… and how to identify the ones that’ll be a waste of your precious time
• ​How to speak the language of your market in a way that breeds trust and gets them paying attention to you

• The “Organic Roadmap” that took us 4 years to develop – you’ll never again find yourself wondering “what should I write” or “what content should I create today”
• How to establish yourself as an authority and get more conversations and strategy sessions with hot leads
• ​You DON’T need a website… but there are TWO things that are must-haves (without them you’ll spin your wheels endlessly)
• ​​Peek over my shoulder as I write an organic post from scratch – in only a few short minutes (approach it the way I show you and you’ll quickly find yourself hammering out posts in under 10 minutes)
• ​The RIGHT way to pair “direct outreach” with the rest of your organic efforts (let’s face it, you’ve probably had more than a couple people DM you on FB in a way that instantly turns you off)
• ​How to do “Leveraged Posts” that establish pre-eminence and give your prospects the chance to connect and “raise their hand”
• ​​The “2nd Tier” Organic Flywheel – once you begin leveraging this it’s almost impossible not to gain serious momentum
• ​The best way to leverage your existing organic content in different places and on different platforms
• ​Fractional Content: the 4 main types and why they’re of such vital importance (#2 is “leveraged outreach”)
• ​The 4-part framework I relied on for years when preparing to write a piece of organic (this will instantly help you figure out what to write in your posts)
• ​Access to the “Daily Metrics Tracker” our clients use to measure their progress and identify their greatest opportunities