Strategic Management: Concepts 3rd Edition

Strategic Management: Concepts 3rd Edition by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory empirical research and also practical applications in this new edition which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. Also with a single strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights to teach students how companies gain and sustain competitive advantage. OneBook…OneVoice…OneVision

ISBN-13: 978-1259420474

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