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Data is precious in today’s digital world. As e-commerce has grown, firms produce enormous volumes of data every day. The analysis of this data can reveal important trends, preferences, and behaviors of consumers. Google BigQuery and Google Analytics 4 are useful in this situation.The most recent version of Google’s web analytics tool, Google Analytics 4, enables companies to monitor user behavior on their websites and mobile applications. In contrast, Google BigQuery is a cloud-based data warehouse solution that enables companies to swiftly and effectively store and analyze enormous amounts of data.

Businesses may access a variety of data that can be utilized to optimize their website, enhance user experience, and boost income by integrating Google Analytics 4 and Google BigQuery. However, for individuals who are unfamiliar with these technologies, setting up this integration might be a difficult undertaking.

This course fills that need. The course dataset may be accessed, along with detailed instructions on how to build up the BigQuery environment, connect Google Analytics 4 and Google BigQuery, and use those two services together. Additionally, it shows you how to execute your first SQL query and discusses the Google Analytics 4 export structure.

After presenting the session and user data structures for GA4, the course digs into events and users. You may learn how to unnest data, access user attributes, organize data by users and other user-based dimensions, sessionize the event data stream in BigQuery, and learn about query costs and optimization.

Every organization must prioritize engagement and retention in order to succeed. This course teaches you how to reproduce and modify GA4’s sessionization logic, utilize “engagement” as a segmentation criterion, create unique pathing reports to show visitors how to explore your website, and create extensive event reports and event funnels. It also demonstrates how to use Google BigQuery with Google Data Studio and reproduce and alter the retention model from GA4.

For each firm, monetization and lifetime value are also crucial KPIs. This course explains how to construct ecommerce metrics and examines the ecommerce event structure in the GA4 data. Additionally, it explains how GA4 uses “items” in e-commerce events and shows you how to create a thorough items funnel.

As a result, this course provides a thorough explanation of how to integrate Google Analytics 4 with Google BigQuery. Businesses may enhance user experience, boost income, and obtain insightful knowledge on their website and user behavior by taking this course.

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