Most people think that if they can just fix their sales page, they’ll be able to sell more products and services. But that’s not how it works. Even if you have the best sales material, your products and services won’t necessarily fly off the shelf. That’s because customers usually buy only when they’re attracted to what you’re selling, they’re able to convert that interest into a purchase, and then they’re satisfied with what they’ve bought.
To get more customers, you need to focus on attracting them, converting their interest into sales, and then making sure they’re satisfied with their purchase. Only then will they be likely to come back and buy from you again.