Ryan Deiss – Traffic & Conversion Summit 2018

Everything Has Changed.Again!
Every year, thousands of the world’s smartest marketers descend on San Diego, California to learn what’s new,
what’s hot, and what’s actually working RIGHT NOW in digital marketing. Here’s what you can expect to learn at
this year’s Trac & Conversion Summit.
New Trac Channels
With enhancements in video ads, lead ads and segmented retargeting models, trac channels such as
Facebook and Google are making it easier and cheaper to connect with our audiences. On day 1, our VP of
Marketing, Molly Pittman, will break down these trac enhancements, and show you how you can leverage
them to get more attention while simultaneously lowering acquisition costs.

New Conversion Breakthroughs
We’ve done more landing page and order form testing in the last 8 months than in the previous 18 months,
combined, and our Director of Optimization, Justin Rondeau will have dozens of “copy and paste” split-tests
that you can test and roll out at your own company.
New Selling Models
At T&C 2013, we introduced the now-famous 5-step conversion funnel. This year, our Co-Founder and CEO,
Ryan Deiss,
will reveal a massive update to this proven conversion funnel, and show how these seemingly simple tweaks are
yielding higher sales, happier customers and ending the war between sales and marketing departments.
Plus ultra-current breakout sessions on topics such as:
Facebook video tests, Live video, Pinterest Promoted Pins, automated email followup sequencing, simple
content marketing (that actually works), podcast launch strategies, and much, much more.