The Positioning Course

What was the obstacle that would have prevented you from buying this course?

I quite honestly did not have many objections to the course. I knew I needed more structure and accountability than The Positioning Manual could provide. I fidgeted and hesitated on the price for a couple days until I realized I really just needed one decent client or student to get a huge ROI from the course.

What did you find as a result of completing this course?

I found a brand new confidence and motivation for running and growing my business. The course forced me well out of my comfort zone in many different ways, and in doing so, showed me that I can run an effective marketing campaign. By pushing me to narrow my focus to a very specific audience with a very specific message, I gained a confidence in talking and reaching out to people I believed I could help because now I truly believed I could help them. I attribute that confidence directly to Philip Morgan.

What specific feature did you like most about this course?

No question about it, the Lightning Coaching Sessions are what truly put this course over the top for me. Without those, I probably would have continued to waffle on decisions and delay talking to my audience.

The 15 or 30 minutes each week with Philip on the phone were worth far more than the price of the course. Nothing substitutes for a personal conversation with an expert such as Philip.

The accountability that naturally arises from these conversations, and the affirmation that my thought processes were not completely insane gave me a brand new perspective on my business and renewed confidence to actually run it, and run it well.

What would be three other benefits of this course?

The cold outreach portion of this course changed my mindset on running my business. It made me realize that I didn’t need to sit in my office alone and contemplate what to do next. All I had to do was pick a target audience and ask them. It showed me that when you reach out to complete strangers with a genuine interest in their struggles, they’re more than happy to open up and let you help.

Would you recommend this course? If so, why?

I would recommend this course to *everyone* who is even considering self-employment, regardless of their industry. It would honestly be impossible for me to recommend The Positioning Course higher.

Before a laptop, before a desk, before the $50 to officially form my business, I should have invested in this course. It has been the single most positive influence on my business, both in terms of lead generation and in my own personal levels of satisfaction and commitment.

— Eric T Grubaugh, SuiteScript Coaching for NetSuite Admins

Hey Philip,

Just wanted to say a bit of a thanks.

As I work through the positioning course, narrow in on a few markets to focus on, and get more and more excited that it’s the right thing to be doing – I’m still in the phase of keeping the bills paid with general work, and even keeping an eye on contracting/freelancing job ads in the meantime.

As a designer, reading job ad descriptions like this:

​Is getting harder and harder to stomach. I’ve worked in agencies for years and this is the kind of work I’ve always done… a bit of everything for just about anyone. The benefits are that it’s fun, it’s varied, and you get to touch on a lot of different technologies, software, and occasionally visit sets and do photoshoots etc, good fun.

The drawbacks are the more skills they pile in, the less they seem willing to pay you. Some ads I’ve looked at this morning want end-to-end website designers who can build, optimise, and guide conversions while doing maintenance, building brands, editing video, speaking to printers, running client meetings – in my mind I hear a “$ ching!” sound every time I see another task, but it’s just not like that.

And their lack of focus on anything at all (read: their willingness to take cash and make promises to anyone who wants to be a client) is something I was aware of at the time, but I’m just now fully is a very long way from where I want to be professionally.

I used to think I wanted my own an agency, but I can’t think of anything more stressful than a generalist design agency!

…plus as a side effect of taking a lot of yours (and Jonathan Stark’s, and Brennan Dunn’s…) advice, is I feel like I almost shouldn’t be calling myself a designer anymore. I’ve given so much advice to people beyond design that I feel like you guys have introduced me to some kind of Value Mafia – and just like the real mafia, I know too much now… I can’t go back to how it was before and I’m not sure I want to – pay’s better over here

So thanks for everything you share – the Positioning Course is great and I’m working through some of the meaty bits right now (setting up phonecalls – yikes).

Big sincere thanks!

— Danny Ruspandini, Designer (but not for much longer )

Getting Started

I will be delighted to take your money for this course after you’ve verified that it will be a good fit for you with the simple 3-question checklist below.

You used to have to fill out an actual form to determine if you’d be shown the Buy Button, but there were caching issues with that form and my host, so it’s now it’s the static checklist you see below.

The reason I have this checklist is not fake scarcity bullshit, it’s simply to make sure that the course is right for you. Based on my experience, about 80% of self-employed, generalist freelancers will be a good fit, and about 20% will not.

This course will be a good fit for you if you can honestly answer NO to all of the 3 questions below:

1) Have you invented anything that you use in your client work?

Examples of the kind of inventions I’m talking about:

* Code libraries or frameworks
* Proprietary methodologies for diagnosing or prescribing
* Proprietary datasets
* Proprietary concepts, processes, or systems you use to produce results for your clients
* Other things you’ve created that are unique to you/your business. The word proprietary shows up a lot above, but these inventions don’t have to be secret (ex: http://trustvelocity.com), they just have to be yours or closely associated with a small group of which you’re a member (ex: the Agile Manifesto which has 17 now-famous signatories, one of who lives on a goat farm in rural Oregon and remotely coaches Facebook developers for what I’m sure is a PRIMO rate).

2) Do you apply world class expertise to your client work? (That means there are maybe 0 to 6 others in the world who can do what you can)

3) Would you prefer to develop a new market position slowly but with incredible precision (instead of rapidly but with some compromises)?

If you’ve answered NO to all of these questions, please go ahead and buy the course using the button below and then check your inbox. That’s where I’ll send the course lessons.