In this short project course, Nigel French reviews the creative brief for a fictional media company and explains how to approach the challenges presented when creating a company logo. The course covers the preliminary research and sketching phases before exploring numerous potential solutions with Adobe Illustrator.

Topics include:

• Understanding what makes a good logo
• Assessing the scope of the job and your client’s needs
• Developing ideas in Illustrator
• Presenting concepts to clients
• Creating print- and screen-ready logos

Contents:

Introduction

• Welcome
• Using the exercise files
• What makes a good logo?

1. The Brief

• The scope of the job
• Understanding your client’s needs
• Digging deeper
• How will the logo be used?

2. Brainstorming Ideas

• Gathering your ideas
• Developing ideas in Illustrator

3. Developing Different Concepts

• Honing ideas
• Getting feedback
• Presenting concepts to your client

4. Finalizing the Logo

• Evolving the winning concept
• Finalizing the logo
• Creating print- and screen-ready logos
• Creating usage guidelines

Conclusion

• Next steps

Author:

Nigel French is a graphic designer, author, artist, and trainer with more than 20 years of related experience.

Nigel is author of InDesign Type: Professional Typography with Adobe InDesign, published in its third edition by Adobe Press. He is based in Brighton, UK. His website is nigelfrench.com.