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What You Get:Website Behavior
32 videos / 3.5 hours
Have you stared at your website knowing that something felt wrong…but you couldn’t figure it out? This course will reveal what’s wrong (and how to fix it). You’ll learn psychological tricks (e.g., colors, layouts, images) to optimize your website or mobile app.
Content
Case Study A — My Website
Tour of Old Website
Colors
Logo
Menus
Layout
Home
Footer
Button Text
Button Visuals
Posts
About
Assignments
Recap
Case Study B — Great Resumes Fast
Banner
Headline
Navigation Menu
Trust Symbols
Home (Benefits)
Home (Copy)
Home (Images)
Sales Funnel (Stage 1)
Sales Funnel (Stage 2)
Pricing Tables
Pricing Design
Checkout
Case Study C — 5DayDeal
Banner
Descriptions
Product Assortment
Persuasion
Product Summary
Checkout
Upsell
Sales Psychology
19 videos / 1.5 hours
How can you persuade people to buy your product or service? What do you do? What do you say? And how can you stop feeling awkward or sleazy? In this course, you’ll learn the psychology of selling, including:
The 4 step selling process
The 8 basic principles of persuasion
How to overcome objections
How to close the sale
You’ll also get specific sales scripts and templates that you can use immediately in your business.
This course is designed to help you understand how to communicate your product in a way that influences a prospect to buy.The course is divided into five parts:
Sales Materials: In this section, you’ll learn about the different types of sales materials and how to create them.
Lead Generation: In this section, you’ll learn how to generate leads and get them interested in your product.
Closing a Sale: In this section, you’ll learn how to close a sale, including how to handle objections and deliver a proposal.
Case Studies: In this section, you’ll see how psychology is applied in five real-life sales calls.
Bonuses: In this section, you’ll get access to course notes, questions to ask prospects, and a sales proposal template.
In this course, you’ll learn clever methods that can help you find the optimal price in a more accurate way. Use these methods to maximize profit for your business or clients.You’ll learn:
– How to use psychology to price your products
– How to use surveys to find the right price
– How to use the Van Westendorp method to find the perfect price
Sales Page: Link
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