Million Dollar Markete – Ryan Kulp
Why this course?
Most lectures on marketing, sales, and “business” are taught by academics… theorists.
Theorists have never run a company, never raised money, and never had to explain to their boss why they didn’t hit their numbers.
Once I saw a “social media viral strategy” course that looked promising. Before enrolling I researched the instructor… 59 followers on Twitter. What gives?
What will I learn
- How to acquire customers
- Technical marketing skills
- 7 channels proficiency
What’s included
- 8 weeks of curriculum
- Quizzes and exercises
- 1:1 mentorship
Course Curriculum
Most courses are “tool” tutorials. We teach how to think like a marketer.
Identify your Target Audience
- Introduction – 3:30
- Stakeholders – 8:01
- Buyer Psychology – 18:45
- The Path to Purchase – 21:00
- Customer Profiling – 10:21
- Pain Scoping – 4:00
- [Bonus] Rapid Customer Development Case Study
- Projects & Exercises
- Resources
- Summary
Paid Acquisition
- Introduction – 0:53
- Display – 20:54
- Retargeting
- Retargeting Audiences – 4:31
- Search – 5:55
- Google AdWords – 18:47
- Simple ROI Dashboard
- Live Account Exploration – 13:01
- Intro to Landing Pages – 4:23
- Landing Page Tutorial – 88:57
- Projects & Exercises
- Resources
- Summary
Organic Acquisition
- Introduction – 1:22
- Calculate Traffic Goals – 4:22
- Organic Channels
- Intro to SEO – 13:11
- [Bonus] Blog Post SEO Teardown – 11:09
- [Bonus] Ecommerce Store SEO – 25:24
- [Bonus] Local Services SEO – 22:14
- Platforms – 3:49
- Social Media – 3:58
- Communities – 7:16
- Growth Systems – 8:46
- Intro to CRO – 6:40
- Projects & Exercises
- Resources
- Summary – 1:10
Analytics
- Introduction – 5:18
- Content Analytics – 13:00
- Product Analytics – 13:00
- Growth Analytics – 3:38
- Retention Analytics – 6:45
- [Bonus] Retention Case Study
- Intro to SQL – 1:12
- Projects & Exercises
- Resources
- Summary
Partnerships and Referrals
- Introduction – 0:53
- Types of Referrals – 6:06
- Customer Referrals – 14:24
- Scaling Word of Mouth – 8:23
- Bonus – Partnership Launch Checklist – 3:52
- Bonus – Partnerships that Cut Costs – 3:41
- Projects & Exercises
- Resources
- Summary
Technical Marketing
- Introduction
- JavaScript Event Handlers – 28:18
- Intro to APIs – 55:27
- ROI with SQL – 29:52
- Intro to Web Scraping – 2:38
- Web Scraping – Manual Research – 7:03
- Web Scraping – Buying Leads – 19:20
- Web Scraping – Nonconventional – 28:07
- Web Scraping – Offline Marketing – 11:19
- Web Scraping – Advanced Case Study
- [Bonus] Sales Hacking
Competitive Strategy
- Intro – Tactics vs Strategy – 8:37
- Brand Safety – 3:42
- Positioning & Differentiation – 4:38
- Projects & Exercises – 4:18
Conversion Rate Optimization
- Premature CRO is a Waste of Time – 3:56
- A Tale of 6 Optimizations – Prospect CRO – 0:58
- Lead CRO
- Trial CRO
- Customer CRO – Part I
- Customer CRO – Part II
- Referral CRO
- Upsell CRO
- Project – CRO Planning – 0:48
- Do’s and Dont’s
- Server vs Client-side A/B Testing
Creativity
- Introduction – 6:08
- The 3 C’s of the Creative Process
- Conceive – How to find original ideas – 6:49
- Conceive – Workshop
- Curate – How to make ideas better – 4:33
- Curate – Workshop
- Choose – How to pick the best ideas to execute – 8:14
- Choose – Workshop
- Case Study – Applying Creativity in a Saturated Market
- Case Studies – Course Alumni
What makes this course different?
Here’s more about me, your lead instructor.
I believe in giving back and I’ve written 175 essays on marketing, leadership, and sales.
Here are a few of them:
- How a SQL Query Made us $2,838 in 15 Minutes
- How I got 19,475 emails in 30 Minutes
- 7x Cold Email Conversions with Automated Imagery
- The Birthday Reactivation Hack
- Finding Music Market Fit
- How I Learned to Code
- Early Adopters are the New Early Majority
- How I Quintupled my Income in 90 days
My “day job” is growing Fomo and Cross Sell, which generate nearly $2mm in combined annual sales.
In my spare time I run a micro private equity shop, Fork.
Sale Page: https://growth.gxacademy.com/
Archive: http://web.archive.org/web/20191106063339/https://growth.gxacademy.com/
Delivery Method
– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from coursesblock.com
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