Writing a Business Case

By: Mike Figliuolo

Duration: 32m 1s

Released: Jun 20, 2017

Description:

You have a great idea you believe will improve your business. In order to make your idea a reality, you may be asked to write a business case that clearly articulates what you want to accomplish, how you’re going to do it, and why it’s worth doing. Business cases are traditionally used in approval and prioritization processes. They can also be used to measure the results of an initiative. In this course, join Mike Figliuolo as he explains step-by-step how to craft a compelling business case for your stakeholders. Mike covers how to define the problem your plan addresses, communicate your idea’s benefits, build the financial projections to support your case, create a robust risk assessment, and more.

Topics include:

• Structuring a business case
• Capturing administrative information
• Crafting your idea
• Articulating an idea’s benefits
• Making the investment case
• Defining resource needs
• Assessing risks and opportunities
• Creating milestones and measuring results

Contents:

• Introduction
• 1. Business Case Basics
• 2. Crafting Your Idea
• 3. Building the Financials
• 4. Planning Execution
• Conclusion

Author:

Mike Figliuolo is the founder and managing director of thoughtLEADERS, LLC, a professional services training firm specializing in leadership development. He is a nationally recognized speaker and blogger on the topics of leadership, communications, decision-making, problem solving, and other critical business skills. An honor graduate from West Point, Mike served in the US Army as a combat arms officer. Before founding his own company, he was an assistant professor at Duke University, a consultant at McKinsey & Company, and an executive at Capital One and Scotts Miracle-Gro. He is the author of One Piece of Paper: The Simple Approach to Powerful, Personal Leadership (www.onepieceofpaper.com), Lead Inside the Box: How Smart Leaders Guide Their Teams to Exceptional Results (www.leadinsidethebox.com), and The Elegant Pitch: Create a Compelling Recommendation, Build Broad Support, and Get it Approved (www.elegantpitch.com). Mike’s blog and the programs he teaches can be found at www.thoughtleadersllc.com.

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