SEO Essentials
Almost 5 hours of video instruction
Overview
SEO Essentials shows users everything they need to optimize any website to rank higher in Google and Bing search results.
Table of contents
- 1.0: UNDERSTANDING SEARCH ENGINES AND SEO
- 1.1 What Search Engine Marketing Is and Why It’s Important 00:09:57
- 1.2 How Search Engines Work 00:08:42
- 1.3 How Search Engine Optimization Works 00:13:54
- 1.4 Which Search Engines Should You Target? 00:15:15
- 1.5 Auditing Your Current Site 00:09:22
- 2.0: ESSENTIAL SEO TECHNIQUES
- 2.1 Optimizing Your Site’s Content 00:11:18
- 2.2 Optimizing Your Site’s Keywords 00:14:12
- 2.3 Optimizing Your Site’s HTML Tags 00:12:31
- 2.4 Optimizing Your Site’s Design and Organization 00:07:41
- 2.5 Optimizing Inbound Links 00:09:30
- 2.6 Optimizing Images and Videos 00:06:57
- 3.0: ADVANCED SEO TECHNIQUES
- 3.1 Submitting Your Site to Google and Other Search Engines 00:04:37
- 3.2 Creating a Sitemap 00:09:45
- 3.3 Using Rich Snippets 00:09:46
- 3.4 SEO for B2C Sites 00:08:39
- 3.5 SEO for B2B Sites 00:05:58
- 3.6 Integrating SEO with Social Media 00:08:46
- 3.7 Evaluating Popular SEO Tools 00:08:15
- 3.8 Avoiding the Most Common SEO Mistakes 00:14:18
- 4.0: SEO FOR THE MOBILE INTERNET
- 4.1 Why Mobile SEO is Important 00:09:18
- 4.2 Optmizing for Local Search 00:07:08
- 4.3 Optimizing for Mobile Search 00:10:24
- 5.0: MEASURING SEO EFFECTIVENESS
- 5.1 Tracking Search Engine Rankings 00:08:06
- 5.2 Tracking Referring Sites 00:06:17
- 5.3 Tracking Search Queries 00:06:00
- 5.4 Tracking Site Visitors 00:05:28
- 5.5 Tracking Pageviews 00:04:10
- 5.6 Tracking Your Competitors 00:06:18
- 5.7 Evaulating Third-Party Tracking Tools 00:13:42
- 6.0: MANAGING A COMPLETE SEARCH ENGINE MARKETING PLAN
- 6.1 Creating an SEO Strategy for Your Site 00:10:23
- 6.2 Integrating SEO into Your Online Marketing Plan 00:10:30
- 6.3 Evaluating the Performace of Your Online Marketing Plan 00:06:06
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