Marketing on Pinterest
By: Megan Adams
Duration: 2h 33m
Released: Apr 25, 2017
Description:
There are millions of Pinterest users out there who use the social media platform to share their creative passions. In this course, learn how to leverage Pinterest to engage with this audience. Social media strategist Megan Adams explains how to add Pinterest to your organization’s social media marketing strategy, and shares the best practices for promoting pins and measuring your results. She takes you through Pinterest for Business features like Rich Pins, explains how to set up your business Pinterest account, and shows how to set up boards and create Pins strategically. Plus, Megan explains how to build an ad campaign, create an audience, and measure analytics.
Topics include:
- Using Pinterest Analytics
- Understanding how to use Rich Pins in your Pinterest marketing
- Setting up your business Pinterest account
- Creating a powerful profile page
- Setting up and organizing brand boards
- Crafting your marketing strategy for Pinterest
- Setting up boards strategically
- Building engagement into your strategy
- Using advanced Pinterest marketing techniques
- Getting started with ads and promoted Pins
- Creating an ad campaign
Contents:
Part I Introduction
Part II Get Started
1. Why Market your Business on Pinterest
2. How Pinterest works
Part III Pinterest for Business Features
1. Pinterest terms of service
2. Educational materials and platform
3. Pinterest Analytics
4. Rich Pins
Part IV Set Up Your Business Pinterest Account
1. Basic Setup
2. Create a powerful profile page
3. Set up and organize brand boards
4. Add Pinterest to your website
Part V Craft Your Marketing Strategy for Pinterest
1. Define your marketing goals
2. Set up boards strategically
3. Create Pins strategically
4. Build engagement into your strategy
Part VI Advanced Pinterest Marketing Techniques
1. Tools for marketing on Pinterest
2. Run a Pinterest contest
3. SEO for Pinterest
Part VII Pinterest Ads and Promoted Pins
1. Get started with ads and promoted pins
2. How to create an ad campaign
3. Track conversions
4. Create an audience
5. Measure analytics
Part VIII Conclusion
1. Next steps
Author:
Megan Adams is a social media strategist and a viral marketer who runs a full-time marketing business.
Megan is a true connector and community builder at heart. She is the go-to person for anyone with a big idea looking for creative and effective implementation and execution online. Together she and her clients build a map and get that ship sailing!
With over seven years of creating successful and creative online marketing campaigns, Megan knows what it takes to get a business’s brand out in front and resonating with its core audience.
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