Facebook Advertising Fundamentals

By: Megan Adams

Level: Intermediate

Duration: 1h 22m

Released: June 2, 2016

Description:

Amplify your social media marketing campaigns with Facebook advertising. Facebook ads allow you to target specific audiences, so you can make sure your ads are getting in front of the right people. This course will help new Facebook advertisers effectively create, budget, place, and manage Facebook ads.

Social media strategist Megan Adams takes you through the basics: setting up an account, understanding ad structure, and using the Ads Manager tools. She shows you how to make critical placement and budget decisions wisely. Learn when to promote pages vs. individual posts, when to use photo ads vs. link ads, and whether to place ads in the desktop or mobile news feed, in the sidebar, Instagram, or other places in Facebook’s advertising network. Megan also shows you how to run ad reports, so you can determine whether your ads are accomplishing your goals. Finally, leave with some tips for writing great ads, choosing effective images, and improving ad performance.

Topics include:

• Understanding Facebook ad types
• Setting up an advertising account with Facebook
• Identifying and targeting your primary audience
• Choosing a budget
• Writing Facebook ads
• Boosting page posts
• Creating and scheduling reports
• Improving ad performance
• Understanding Facebook’s ad policies

Contents:

• Introduction
• 1. Facebook Advertising Overview
• 2. How Facebook Ads Work
• 3. How to Create Facebook Ads
• 4. Additional Advertising Options
• 5. View Your Advertising Data
• 6. Implement Best Practices
• Conclusion

Author:

Megan is a social media strategist and viral marketer who is a true connector and community builder at heart. She is the go-to person for anyone with a big idea looking for creative and effective implementation and execution online. Together she and her clients build a map and get that ship sailing!

With over seven years of creating successful and creative online marketing campaigns, Megan knows what it takes to get a business’s brand out in front and resonating with its core audience.

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