Advanced Facebook Advertising
By: Megan Adams
Level: Advanced
Duration: 1h 43m
Released: Jun 7, 2016
Description:
Learn how to leverage the most powerful tools in Facebook and manage large ad campaigns more efficiently. Social media marketing expert Megan Adams shares a new set of advanced, time-saving techniques, such as bulk uploading ad images, using tags to organize campaigns, making campaign-wide changes quickly, and creating hundreds of custom ads on the spot.
The course also covers conversion tracking with the Facebook pixel, and retargeting users who have previously interacted with your brand’s page or website. Plus, learn how to use the Power Editor to quickly duplicate ads with different targeting or imagery, and move ads between accounts. And last but not least, Megan reveals tips for mimicking A/B testing of ads and generating more leads.
If you need a Facebook advertising refresher before diving into these advanced tactics, check out Facebook Advertising Fundamentals.
Topics include:
- Using the Power Editor
- Managing ads and campaigns in bulk
- Bulk uploading ad images
- Managing pages
- Creating custom audiences
- Duplicating ads
- Using conversion pixels
- Setting up roles and permissions in Facebook Business Manager
- Retargeting ads
- Conducting A/B tests on Facebook ads
- Generating leads with Facebook ads
Contents:
- Introduction
- 1. How to Use Facebook Power Editor
- 2. How to Manage Ads and Campaigns with Power Editor
- 3. Manage Pages with Power Editor
- 4. How to Work with Custom Audiences
- 5. Advanced Power Editor Features
- 6. How to Use the Facebook Pixel
- 7. Facebook Business Manager
- 8. Facebook Retargeting
- 9. Advanced Advertising Tips
- Conclusion
Author:
Megan is a social media strategist and viral marketer who is a true connector and community builder at heart. She is the go-to person for anyone with a big idea looking for creative and effective implementation and execution online. Together she and her clients build a map and get that ship sailing!
With over seven years of creating successful and creative online marketing campaigns, Megan knows what it takes to get a business’s brand out in front and resonating with its core audience.
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