Matt Wolfe – The Evergreen Profits Masterclass
Class Curriculum
Introduction
Welcome / Introduction (1:55)
Module 1 – The Foundation
1. Mindset (10:59)
2. Laying The Groundwork (10:35)
3. The Process Overview (15:40)
4. Niche Selection (10:14)
5. The Initial Setup (5:48)
6. Module 1 Homework (1:00)
Supplemental: How To Setup WordPress (6:46)
Supplemental: How To Take A Self-Portrait (13:34)
Supplemental: Another Example of Time Blocking (3:49)
Module 2 – The Freebie
1, Getting Ideas For The Freebie (23:18)
2. Creating The Freebie (8:27)
3. Using Your Blog To List Build (12:19)
4. Creating A Squeeze Page (9:24)
5. Webinar List Building (7:31)
6. Module 2 Homework (0:55)
Supplemental: Setting Up Thrive Leads (7:52)
Supplemental: Setting Up OptimizePress (7:33)
Module 3 – The Products
1. Selling Affiliate Products (14:41)
2. The Low-Barrier Product (5:58)
3. The Next Level Product (13:22)
4. Creating Continuity (6:59)
5. The Necessary Tools (12:04)
5.1 Using Teachable For Your Members Area (13:43)
5.2 Attaching Teachable to Thrivecart (7:01)
5.3 Opentest – Free Screen Capture Tool (8:02)
6. Module 3 Homework (3:49)
Supplemental: Setting Up Instamember (9:44)
Supplemental: Setting Up Payments (7:18)
Supplemental: Setting Up Your Autoresponder (4:01)
Interview: Navid Moazzez – Virtual Summits (38:10)
Interview: Ben Adkins – Curated Continuity (17:42)
Module 4 – Selling
1. Methods of Selling (11:49)
2. Writing Copy (17:30)
3. Copywriting Shortcuts (13:40)
4. Selling on Webinars (9:52)
5. The Necessary Tools (1:19)
6. Module 4 Homework (1:43)
Module 5 – Magnetic Content
1. Getting Ideas For Content (25:55)
2. Income Generating Content (9:02)
3. Quickly Creating Content (23:33)
4. Repurposing Content (12:01)
5. Tips & Tricks (17:44)
6. Module 5 Homework (2:19)
Supplemental: Embedding With Soundcloud (4:32)
Supplemental: Ripping Audio From Video (2:55)
Module 6 – The Followup
1. Email Followup (11:01)
2. Email Broadcasts (6:58)
3. Organic Social Media (19:17)
4. Community Outreach (14:34)
5. Killer Tools (7:39)
6. Module 6 Homework (2:37)
Module 7 – Endless Traffic
1. On Page SEO (20:17)
2. External SEO (5:45)
3. Influencer Outreach (9:31)
4. Affiliate Outreach (6:56)
5. Facebook Ads (15:37)
6. Module 7 Homework (2:40)
7. Bonus Q&A Session (15:51)
Supplemental: Setting Up Yoast SEO (7:29)
Supplemental: My Linking Strategy (15:10)
Supplemental: Retargeting Tutorial (11:02)
Module 8 – Authority Multipliers
1. Brand Building Basics (15:43)
2. Getting Featured In Press (13:52)
3. Live Broadcasting (8:47)
4. Publishing A Book (14:21)
5. Additional Credibility Boosters (14:54)
6. The Entire Overview (7:02)
Bonus: Affiliate Marketing
The Affiliate Marketing Strategy Guide (75:21)
Facebook Ad Case Study 1 (20:14)
Facebook Ad Case Study 2 (10:59)
Facebook Ad Case Study 3 (12:34)
Bonus: Business Systematization
Business Systematization Process (31:28)
Bonus: Facebook Ad Quickstart
1. Facebook Compliance (13:47)
2. Create A Fanpage (4:03)
3. Create The Ad (23:29)
4. Creating Video Ads (6:54)
5. Ways To Create Ad Images (7:03)
Bonus: Mastermind Interviews
Pat Flynn – Building Celebrity Through Blogging (67:50)
Henry Evans – Time Management & Selling Books (49:33)
Chris Farrell – On Building Memberships (96:11)
Sales Webinar And Slides
Sales Webinar & Slides (73:44)
Next Step Gameplan
Register For Your Gameplan Video
Additional PDFs & Downloads
11 Content Hacks To Drive Traffic
Content Business Machine Workbook (Cliff’s Notes)
Proof Content
Delivery Method
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