Social Media Marketing Optimization
By: Martin Waxman
Duration: 46m 6s
Released: Oct 2, 2017
Description:
Shake up your social media marketing mix. Get a fresh perspective on your content, your audience, your scheduling, and your strategy. Learn how to analyze what’s working—and what’s not—with SWOT analysis, and adapt your plan to capitalize on your strengths. Join Martin Waxman for this illuminating short course that will get even the most experienced marketers out of a social media rut. He explores exciting new features in favorite platforms, including Facebook, Instagram, LinkedIn, and Snapchat, that will give you more flexibility and greater reach. Find out how the latest changes affect your brand’s standing on your social media channels, and discover how to connect platforms for the biggest impact.
Topics include:
- Analyzing your strengths, weaknesses, opportunities, and threats (SWOT)
- Adapting your social media plan to capitalize on your strengths
- Reviewing new features in the major social networks
- Facebook side-by-side video
- Instagram stories and live video
- LinkedIn hashtags and mobile video
- YouTube membership and ads
- Snapchat audience match
- Buyable pins on Pinterest
- Optimizing paid, earned, shared, and owned media
Contents:
- Introduction
- 1. Starting with a SWOT
- 2. What’s New with the Major Platforms
- 3. Turning Strategy into Action
- Conclusion
Author:
Martin writes a monthly column on social and digital trends for Marketing magazine, and is one of the hosts of the Inside PR podcast. He’s also the 2016 chair of PRSA Counselors Academy, a member of the SXSW Interactive Programming Committee, and a member of the Social Media Week Toronto advisory board.
Martin developed a certificate in digital strategy and communications management for the University of Toronto School of Continuing Studies, and teaches several courses there. He’s also a social media and PR professor at Seneca College in Toronto, Ontario. He regularly speaks at conferences across North America and guest lectures on PR and digital communications.
Martin has published two books of fiction and an ebook on multimedia storytelling. He’s been a standup comedy MC, film and TV writer, and freelance journalist.
For more information, connect with Martin on Twitter @martinwaxman, or on LinkedIn.
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