Is your company trying to sell products or services to CEOs, CFOs, CIOs or entrepreneurs? Now there are copywriting guides to help you:

• Write headlines for email, direct mail, PowerPoint slides, ads, and Web sites that galvanize C-level execs’ attention … so you can generate more leads and close more sales
• AVOID words you think are “great copy” that actually make your sales prospects flinch
• Make your prices seem like a true bargain – even if they’re higher than the competition’s

  First, understand the psychology of company leaders … what motivates and what scares them:

You can write incredibly powerful copy only when you can get right inside your prospect’s head to understand what motivates and what worries him or her. That’s why Words That Work Guide starts with an easy-to-scan psychological profiles of your prospect, plus a words and phrases list for copywriting to them.

CEOs are not all alike – for example words that impress leaders with tech backgrounds might turn off CEOs with financial backgrounds – that’s why Copywriting to CEOs gives you separate profiles and words lists for:

• CEOs with General Backgrounds
• CEOs with Financial Backgrounds
• CEOs with Engineering Backgrounds
• CEOs with Operations Backgrounds
• Chief Financial Officers (CFOs)
• Chief Information Officers (CIOs)