MARKETING ANALYTICS USING R AND EXCEL

What you’ll learn
Learn how to effectively work around marketing analytics to find out answers to key questions related to business analysis.
Requirements
Basic knowledge in statistics, mathematics, programming
Basic knowledge of using R and Excel
Passion to learn and apply
Description
Learn how to effectively work around marketing analytics to find out answers to key questions related to business analysis. We are using sophisticated statistical tools like R and excel to analyze data.this training is a practical and a quantitative course which will help you learn marketing analytics with the perspective of a data scientist. The learner of this course will learn the most relevant techniques used in the real world by data analysts of companies around the world.
The training includes the following;
Introduction to Marketing
What is Marketing Analytics?
Marketing Metrics
Market Research and Conjoint Analysis – Overview
Case Study : Market Research
Case Study : Conjoint Analysis
Application of Machine Learning to Marketing
Who this course is for:
Students
Marketing professionals
Market Researchers
Product Managers
Any person running a business
Anyone interested in learning about marketing analytics

Marketing Analytics Using R and Excel: Video, PDF´s

Delivery Method

– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from coursesblock.com
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC 8).

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