Marketing Analytics by Stephan Sorger

Marketing Analytics: Strategic Models and Metrics offers marketing students and also to the professionals a practical guide to strategic decision models and marketing metrics too. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.

The book contains a wealth of information on marketing analytics:

Almost 500 pages of text, covering a wide variety of decision models and also including metrics

Nearly 400 figures, including diagrams, tables, and charts

Step-by-step instructions on market segmentation, conjoint analysis, and other techniques too

Current examples demonstrating how organizations are applying models and metrics

The list of chapters below includes a sample of the topics:

Chapter 1. Introduction – Introduction to marketing analytics

Chapter 2. Market Insight – Market sizing and trend analysis too

Chapter 3. Market Segmentation – Segment identification, analysis, and strategy too

Chapter 4. Competitive Analysis – Competitor identification, analysis, and strategy too

Chapter 5. Business Strategy – Analytics-based strategy selection

Chapter 6. Business Operations – Forecasting, predictive analytics, and also data mining

Chapter 7. Product and also Service Analytics – Conjoint analysis and product/service metrics

Chapter 8. Price Analytics – Pricing techniques and also assessment

Chapter 9. Distribution Analytics – Analytics-based channel evaluation and also selection

Chapter 10. Promotion Analytics – Promotion budget estimation and also allocation

Chapter 11. Sales Analytics – Metrics for sales, profitability, and also support

Chapter 12. Analytics in Action – Pivot tables and also data-driven presentations

Edition: First Edition, Version 1.1, introduced November 2013, incorporates minor corrections and also edits. It retains the same page layout as the original release (First Edition, Version 1.0). See StephanSorger.com for a complete record of all changes.

ISBN-13: 9781481900300

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