Marketing 13th Edition by Roger Kerin
Marketing 13th Edition by Roger Kerin utilises a unique innovative and effective pedagogical approach. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements. They have evolved and adapted to changes in student learning style preferences the growth of the marketing discipline and the development of new instructional technologies. The distinctive features of the approach are illustrated below.
High Engagement StyleEasy-to-read conversational high-involvement interactive writing style that engages students through active learning techniques. Rigorous Pedagogical FrameworkPedagogy based on the use of Learning Objectives! Learning Reviews Learning Objectives Reviews Applying Marketing Knowledge exercises Building Your Marketing Plan guidelines video and written cases and other helpful supplements.
Traditional and Contemporary Coverage and ExamplesComprehensive and integrated coverage of traditional and contemporary marketing concepts! supported by current and interesting examples.
Integrated TechnologyThe use of powerful technical resources and learning solutions! such as Connect LearnSmart with SmartBook www.kerin.tv www.kerinmarketing.com and QR codes.
Marketing Decision MakingThe use of extended examples cases and also videos involving people making marketing decisions. Personalized MarketingVivid and accurate description of businesses nonprofit organizations marketing professionals (including many of whom are women and minorities) and entrepreneurs too – through cases exercises and testimonials – that allows students to personalise marketing and also identify possible career interests.
The goal of Marketing 13e is to create an exceptional experience for today’s students and also instructors of marketing. The development of Marketing 13e was based on a rigorous process of assessment. The outcome of this process is a text and package of learning tools that are based on engagement leadership and innovation in marketing education.
ISBN-13: 978-1259573545
Meanwhile ask anyone with a big book collection, and they’ll tell you moving them was the hardest part of the move. Take down a bookshelf and there’s often no less than four! Possibly up to eight, good Lord if it’s over ten, boxes of dense material. This is the single greatest argument for welcoming ebooks moreover! Abandoning print and having your PDF! On display instead doesn’t sound like such a bad idea while carrying book box number seven to the car.
Although we are online store selling books, our store stocks over 500 thousand great books and Audiobooks. We are a perfect place for those looking for the best books, audio books. Enjoy the book buying experience with our reliable book store
buy online best books from coursesblock.com.
| Formats | eTextbook, Hardcover, Other Sellers, Paperback |
|---|
Check out these related products
