Are you ready to start charging expert prices and get booked by dreamy clients that value your creative work?
If so, then you need to read this article! In it, I’ll walk you through how to position yourself as the expert that you are so you can charge expert prices and land clients that truly value your creative thinking and design. We’ll also navigate how to turn a potential client that “just wants a logo” into an advocate for brand strategy.
But first, let’s take a look at some things you’ll need to have in order to start charging expert prices and becoming a valuable asset to your clients.
1. Expertise.
One of the first things you need to do is establish your expertise in the field of brand strategy. This means knowing the history of the brand, its competitors, and what makes it unique. Only by understanding these factors can you create compelling and effective brand strategy.
2. Unique selling propositions.
One of the most important things you can do as a designer is to create unique selling propositions (USPs). These are the reasons why your design is better than the competition. Be creative and come up with ideas that are unique to your business and can’t be found anywhere else.
3. Proven results.
If you can show your clients tangible results from your work, they’re more likely to believe that you’re an expert in the field. This means creating projects that emphasize the impact your design has had on the brand or company.
Now that you have the basics down, let’s take a look at how to sell brand strategy.
1. First, create a rapport with your potential client.
The first step in any sales process is building a rapport with your potential customer. This means establishing a connection with them and getting to know them. Be genuine and share your story with them. This will help them trust you and believe that you have their best interests at heart.
2. Show them your work.
Once you have a connection with your potential client, it’s time to show them your work. This means putting together a portfolio that showcases your design skills. Be sure to include examples of projects that you’ve worked on and how they’ve influenced the brand.
3. Ask for advice.
Once you’ve shown your work and asked for advice, it’s time to listen. This means allowing your potential client to critique your work and offer suggestions. This is an important step in developing a relationship with them and getting them to trust you.
4. Negotiate.
Now it’s time to negotiate. This means figuring out a price that’s fair for both you and the client. Be sure to ask for feedback on your pricing so you can continuously improve.
5. Stay positive.
The final step is to stay positive. This means maintaining a positive attitude throughout the entire process. This will help your client trust you and believe in your ability to deliver on your promises.
So there you have it – how to sell brand strategy. By following these steps, you’ll be on your way to becoming the expert in the field and charging expert prices.
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