In Creating an Effective Resume, author Mariann Siegert provides step-by-step guidance on creating resumes that highlight accomplishments and specifically target a potential employer’s needs. The course covers how to build a resume that encompasses action statements, keywords, styling, and effective content, while addressing common stumbling blocks such as handling employment gaps and career changes. Framing the resume as a vital component of a personalized marketing campaign, Mariann shows how to conduct employer research and utilize keyword optimization techniques to increase a resume’s potential of being found by employers and recruiters on resume banks and job sites. Also included are tips on writing cover letters and thank-you notes. Exercise files accompany the course.

Topics include:

• Determining the appropriate resume length
• Choosing the best layout
• Identifying and incorporating essential keywords
• Tips from recruiters
• Showcasing achievements and job duties using P.A.R. statements
• Evaluating resume banks
• Saving to different file formats
• Compiling references, cover letters, and thank-you notes