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M: Marketing 5th Edition by Dhruv Grewal

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M: Marketing 5th Edition by Dhruv Grewal

Adding Value to your Marketing Course – Marketers understand that even the best products and services will go unsold! if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today and is at the forefront of this text setting it apart.

 

This approach is emphasized throughout the text and demonstrated through the use of the Adding Value boxes found in each chapter. M: Marketing 5th Edition by Dhruv Grewal and Levy present a concise impactful and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program the instructor support! provided will bring marketing to life in any class setting. With a new chapter on Social and Mobile Marketing Grewal and Levy’s M: Marketing continues to be among the most contemporary products for studying the principles of marketing today.

ISBN-13: 978-1259446290

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Formats

eTextbook, Loose Leaf, Other Sellers, Paperback

Original price was: $99.00.Current price is: $23.49.

Delivery: Can be download Immediately after purchasing Version: PDF. If you need EPUB and MOBI Version, please contact us. Compatible Devices: Can be read on any devices (Kindle, NOOK, Android/IOS devices, Windows, MAC) Quality: High Quality. No missing contents. Printable ISBN-13: 978-1259446290