Luisa Zhou – Sell More with Webinars
Hi, I’m Luisa Zhou.
Not only did I go from zero to over a million dollars in sales in less than a year when I was new to the coaching scene, but I’ve also helped thousands of students:
- Create multiple 6-figure online businesses from scratch
- Have 5-figure and 6-figure launches
- Build multiple 5-figure a month evergreen course funnels
All with one “secret weapon.”
And for the first time ever, I’m breaking down exactly how I do it. So you can too.
Looking back, it’s hard to believe that this one thing made SUCH a big difference.
The question I just couldn’t answer as a new entrepreneur
I started from the same place every new, aspiring entrepreneur does…
Unknown. No expert status. No testimonials. No audience.
And that’s not all.
You know that voice in your head asking..
“How can I compare to so-and-so [big name]?”
“Why should people buy from ME?”
“Am I really going to be able to help people get results?”
“Why should people buy from ME?”
“Am I really going to be able to help people get results?”
Well, guess what? The rest of the world (especially anyone who might be even remotely interested in buying from you) is wondering that too.
Think about it…
How many ads do you see in your Newsfeed every day? How many posts or emails trying to sell you the same type of thing?
They all start to blur together right?
And it leaves you wondering, “Why should I trust YOU?”
Well, you have to be able to answer that question for your potential clients too. (Spoiler alert: And you can’t just say, “Because…just take my word for it.”)
How can you do that? Well, you could…
Get an endorsement from Oprah.
(Too bad that in itself requires a small miracle.)
(Too bad that in itself requires a small miracle.)
Be amazing at writing posts and emails that make sales (aka copywriting).
(If you’ve been getting *crickets* to your content, congratulations. You’ve started the loooooong journey it takes to master this skill.)
(If you’ve been getting *crickets* to your content, congratulations. You’ve started the loooooong journey it takes to master this skill.)
Showcase your literal mountain of testimonials.
(Oh wait…that’s the catch-22 of starting a business! You need clients before you can get testimonials. But, potential clients want to see testimonials before they hire you.)
(Oh wait…that’s the catch-22 of starting a business! You need clients before you can get testimonials. But, potential clients want to see testimonials before they hire you.)
So what if you don’t have an endorsement from Oprah, killer copywriting skills, or a mountain of testimonials?
You could follow popular “wisdom” and share lots of value in PDF’s, emails, and social media posts.
That’s what I did at first.
Spoiler alert: It didn’t work!
I spent months cranking out one new piece of content after the next. No one cared. And it was really good content too…
Like this value-packed, super-dense 41-page pdf I created for my career coaching business….
This was page 2…out of 41 pages!
Even though I poured my heart into it and gave so much value in it, the PDF didn’t help me get a single client.
(If this sounds familiar, welcome to what I call the Bottomless Pit of Despair Content. Where you keep on cranking out new posts, PDF’s, and emails, hoping/wishing/praying your latest piece of content is the one that’ll make a sale. Finally. Except it doesn’t.)
The HARD way to build trust and make sales (You could do it this way, but why would you want to?)
You could build trust the old fashioned way. Aka the hard and manual way. By personally speaking and connecting with each potential client.
The good news: It works.
The not so good news…it’s the business equivalent of manually building your own house brick by brick. From personal experience, I can tell you: it’s back-breaking.
To get my first ten clients, I must have spoken to over fifty people. And I’m not talking about one-time conversations either. We’re talking sometimes weeks to months of relationship building via emails and calls. And to sell out my first course, I did almost 50 sales calls (in two weeks!).
While I was grateful for making sales and getting awesome clients…I was burned out!
Definitely not what I had in mind when I was thinking of my “dream business.”
That’s why when I was introduced to webinars, I knew it was the missing piece of marketing my business had been looking for.
1. Step One: Master Your Messaging
How do you clearly communicate the value of what you do in a way that makes your audience sit up and pay attention? I’ll show you how to make your competition completely irrelevant as you get straight answers on: Who do you serve? Why should they hire you? And why now?
P.S. Never had a paying client? That’s all the more reason you need this. And if you’ve gotten clients, but you don’t have enough, this module is going to help you refine your offer and attract more of the right people.
Plus, I’ll show you…
- What makes your audience grab their credit card to buy on the spot…and what sends them running straight for the hills #getouttamyway
- How to reach a peak state of sales BEFORE you even introduce your offer (Yes, it’s possible)
- The effortless way to position yourself as the go-to expert in your industry (even if you haven’t had any paying clients yet)
- The “question your beliefs” exercise that will have you reading your audience’s mind — without even needing to speak to them first
2. Step Two: Design Your Outline
The RIGHT way to lay out your webinar isn’t anything you’ve ever been taught before. There’s a very specific process you need to walk clients through in order to keep them engaged and lead them to the sale, and it isn’t going to be found in any old webinar script. (Because it’s not the script that makes a profitable webinar.)
I’ll share the exact 8 steps you must guide people through if you want to cash in with your webinar — and more importantly, I’ll reveal the “why” behind each one, so you can leverage it for maximum results.
I’ll be handing you:
- The indestructible webinar outline that leads to more sales in the bank (This works whether you’re selling high-ticket coaching, launching a program, or running a course on evergreen)
- The sneaky-sneaky (in a good way) way to overcome your audience’s objections BEFORE they even realize they have them
- How to close even the most cynical and skeptical audience who has tried everything and not gotten results — and why they should trust YOU when others have failed
- What to say, word-for-word, to create a sense of urgency in your audience without being pushy, sleazy or manipulative
3. Step Three Build Your Logic Stack (This is your secret weapon that no one else is teaching!)
People buy on emotion, but they decide based on logic. Your logic stack is where conversions are born — or if you get it wrong, where sales are lost.
This is the perfect blend of art and science you need to follow in order to create the belief that your offer WILL work. And it will work for THEM. This is where value meets profit…and your audience grabs their credit cards (or Paypal log-in).
You’ll get my secrets for:
- The proven way to set up your coaching package, program, or course as the perfect solution for your audience’s problems, so they choose YOU over your competitors
- The 2 can’t-look-away frameworks to follow if you want your audience to buy into your offer long before you even share the checkout URL
- How to walk that delicate line between giving away too much for free and getting your audience to beg for more
- The foolproof formula for demonstrating the true results your offer gives — even if they’re impossible to quantify
4. Step Four: Create Your Slides
This module is the Holy Grail of slide creation. I’ll walk you through slide by slide as I break down what to say, when to say it, and how to say it. So you hook in your audience from the second you pop open your PowerPoint. Follow this breakdown, and you’re not just building a webinar. You’re telling a story. A story that sells.
You’ll get access to:
- The complete slide-by-slide breakdown that seamlessly moves your audience from (half-)listening to lit up and ready to buy
- How to “sell” a discovery call for your premium coaching package — even if you haven’t made a name for yourself yet
- The biggest misconception about webinars that nearly every new entrepreneur gets wrong — and the reframe you must make if you want your webinar to click
- The perfect ratio of text to images so your audience isn’t tempted to watch Netflix instead of staying tuned to your slides
5. Step Five Tackle Your Tech Setup
You’ll get my exact tool recommendations for running your webinars, both live and automated. From free options to the paid and professional software I use in my own business, you’ll get your hands on a behind-the-scenes look into the back end of a profitable webinar.
I’ll show you:
- The 3 ways to share your webinar once it’s ready — and how to know which option is right for you and your business right now
- The step-by-step plan for seamlessly recording and uploading your webinar (This works whether it’s live or automated!)
- The set-it-and-forget-it way to run your webinar like clockwork on evergreen, so you can make sales when you’re far away from your computer
- My #1 tool recommendation if you want to automate your webinar — and what you need to know about the software’s backend to boost your sales
Because I want to give you everything you need to create your end-to-end, sales-maximizing webinar system, you’ll also get these three epic bonuses to ensure that you don’t miss out on a single sale.
You’ll also get these additional Sales Booster Bonuses, for free, as soon as you join
“Tee-Up-the-Sale” (Pre-Webinar Emails) Master Class
When done right, the emails you send before your webinar don’t just get people to show up for the webinar. They also get excited about your offer before they even see your webinar. Which means? Using the pre-webinar email secrets I share in this bonus master class to make more sales for you.
This is a master class recording taken straight from one of my coaching programs (where my students paid a lot more for this information), that’ll teach you:
- The perfect amount of time to start promoting a webinar in advance (It’s like Goldilocks and the three bears…too long in advance and people will lose interest but not far enough in advance and you won’t get enough sign-ups)
- What to say to repel freebie seekers who’ll never buy from you (while building even more trust with potential dream clients)
- How many pre-webinar emails to send and what to say in each one
…And more.
“Nudge-Off-the-Fence” (Post-Webinar Emails) Master Class
When done right, the emails you send before your webinar don’t just get people to show up for the webinar. They also get excited about your offer before they even see your webinar. Which means? Using the pre-webinar email secrets I share in this bonus master class to make more sales for you.
This is a master class recording taken straight from one of my coaching programs (where my students paid a lot more for this information), that’ll teach you:
- Actual sales percentage breakouts based on my own campaigns…and what to expect depending on if you’re selling a $500 course, a $2,000 course, or a coaching program
- The key to making each email work for you (which is way more effective than following any script)
- The #1 takeaway your email readers should be getting from each post-webinar email (this is essential to making sales through your emails)
- Live examples that I talk through for actual clients (the examples will help you too no matter what you’re selling and what industry you’re in!)
“Double Your Sales” Fast-Action Bonus Cheatsheet
Fast-action bonuses done right can help you double your sales from a webinar. The key is creating the RIGHT fast-action bonus. Surprisingly, it has nothing to do with how valuable the bonus is or how much you give. (I had to try — and fail at — about 20 different before fast-action bonuses before I figured this out.)
In this PDF, I’ll explain the psychology behind a fast-action bonus that has your webinar viewers rushing to click ‘Buy’ because they don’t want to miss out.
And I’ll show you how to craft your own so that you end each webinars with your inbox full of “You’ve got a sale” notifications.
Sale Page: https://www.luisazhou.com/smww/
Archive: http://archive.vn/sPqkB
Delivery Method
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