CMO Foundations: Become an Effective CMO
By: Lisa Nirell
Skill Level: Intermediate
Duration: 1h 9m
Released: March 20, 2018
Description:
Become a chief marketing officer (CMO) that gets results and thrives in a time of ambiguity and uncertainty. Get guidance and tools to face the challenges of the modern marketing landscape, and win the hearts and minds of stakeholders. Marketing leadership expert Lisa Nirell starts this course by introducing the common hurdles that marketing leaders face in today’s information-saturated world, where marketing departments aren’t always given the budget they deserve. Lisa then introduces a toolkit that allows CMOs to plan and measure their impact in the role. She explains how the CMO works with the board and the C-suite, and provides tips to build influence and impact with other executives. Finally, Lisa shares the tried and true methods from super CMOs, and techniques for mapping out your future as a marketing leader.
Topics include:
- Overcoming modern marketing hurdles
- Creating a marketing plan
- Building a marketing team
- Aligning marketing expectations with sales and other executives
- Creating alliances with the CEO, CIO, and CFO
- Building your skills for the future
Contents:
- Introduction
- 1. Tackle Modern Marketing Hurdles
- 2. The CMO Toolkit
- 3. Build Influence and Impact
- 4. The Super CMO
Author:
Lisa Nirell helps CEOs and marketers accelerate growth and marketing innovation.
As a marketing leadership advisor, growth strategist, and award-winning author, Lisa Nirell helps build vibrant, customer-centered marketing organizations. Companies such as USA TODAY Networks, Infor, and Hilton hire Lisa to attain higher revenues, accelerate profits, and improve team execution.
Her latest book, The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World, helps marketing leaders and CEOs make better decisions and attract loyal customers by applying mindfulness principles and critical thinking.
Lisa Nirell speaks frequently at annual conferences and executive retreats. In her keynotes, Lisa awakens your teams and leaders to the realities of today’s customer-driven marketplace, and how to harness those opportunities. You see results in the form of breakthrough ideas, improved decision-making, higher profits, and faster time to execution.
An avid yogini, open-water swim racer, and meditation practitioner, Lisa resides near Washington, DC with her husband, Magnus, and their two spoiled cats.
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