Connecting in a Digital World 13th Edition by Kathryn Rentz

Connecting in a Digital World 13th Edition by Kathryn Rentz and Paula Lentz brings the contemporary perspective of two expert teachers to Ray Lesikar’s classic textbook. Taking a unique problem-solving approach it integrates current technologies and trends throughout while maintaining an emphasis on the fundamentals: careful analysis of the communication problem development of an audience-focused solution and clear correct use of language and visuals. Combined with abundant realistic examples exercises and cases this approach makes Lesikar one of the most pedagogically effective books in the field.

Lesikar’s Business Communication: Connecting in a Digital World

13^th Edition

By Kathryn Rentz and Paula Lentz

ISBN10: 0073403210

ISBN13: 9780073403212

Copyright: 2014

The latest edition of Business Communication brings the contemporary perspectives to a classic textbook.

Taking a unique problem-solving approach,the text successfully integrates current technologies and also trends while maintaining an emphasis on the fundamentals.

careful analysis of the communication problem,development of an audience-focused solution, and also a clear,correct use of language and visuals.

Distinctive Features:

1.Problem-solving approach along with an increased focus on Communication Technologies and Cross-Cultural Communication

2.The comprehensive pedagogy included features comprising outlines and also checklists, different boxed items, realistic problem-solving cases scenarios, and special book-end appendices.

3.Comprehensive adaptation includes features such as culture vignettes, Notes from India, and communication cases.

ISBN-13: 978-0073403212

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