Kenny Stevens & Ricky Mataka – Ads Architect

ADS ARCHITECT COURSE OUTLINE

Mapping

Course Map Outline and Introduction

Funnel Examples to Copy

Systems, Tools & Reporting

Marketing Strategy Basics:

Physical Vs Digital Vs Lead Gen

Being Compliant for Better Results

Q1 to Q3 VS Q4 Split Concepts

Learning Mode

Creative Concepts… What’s Working Now

Messaging

Mechanics

Basics:

Ad Account Setup

Fanpage Setup

Pixel Setup

Brand Awareness Ads

Reach Ads

Engagement Ads

Video Views Ads

Creating Custom Audiences

Intermediate:

Creating Lookalike Audiences

Traffic Ads

Conversion Ads

Catalog Sales Ads (DPA)

Lead Generation Ads

Messenger Ads

Geo-Targeting Ads

Advanced:

Conversions VS Link Clicks & Optimizing Budgets Across Adsets

Manual Bidding Basics in 2018

Placements

Mobile Collection & Canvas Ads

Mining:

Cold Traffic & Interest Targeting

Master Ad Stack

Multiplication:

The Good, Bad & Ugly Method

CRUCIAL ASSETS!!!

Budgeting Scale

Scaling Back to Increase ROAS