Web Redesign: Strategies for Success

By: Kelly Goto

Duration: 2h 30m

Released: Nov 21, 2006

Description:

Today’s web landscape is quickly changing, and web companies, in-house teams, designers, and developers are racing to keep up. Web Redesign: Strategies for Success teaches the techniques and tools to help move teams in the right direction, whether they need to do a complete redesign or just need to supplement an ongoing strategy. Instructor Kelly Goto develops strategy based on an iterative approach, focusing on branding and audience, usability testing, and content development. The training teaches how to plan effectively, reach target audiences, and take current web design and development knowledge to the next level. Exercise files accompany the tutorials.

Topics include:

• Developing an effective strategy and approach
• Planning and scope definition
• Budgeting and pricing
• Understanding user experience and the brand promise
• Planning usability testing
• Information design intensive
• Developing content for the web

Table of contents:

1. Introduction

• Introduction 0:48
• What is this title? 3:01
• The new web 2:01
  

2. The Core Process

• Core process overview 5:42
• Core process phase 1: Define the project 2:54
• Core process phase 2: Develop the site structure 1:46
• Core process phase 3: Design the visual interface 3:15
• Core process phase 4: Build and integrate 2:33
• Core process phase 5: Launch and beyond 2:31
• Core process plus 1:04
• An iterative approach 1:57
• User-centered design 5:39

3. Strategic Essentials

• Initiative planner 6:01
• Initiative planner case study 2:51
• Competitive feature analysis 5:06
• Strategic roadmap 3:13
• Iterative redesign case study 4:12

4. Communication

• Building a client survey 10:43
• Communication brief 8:25
• The art of estimation 7:51
• Sample budgeting and pricing 4:49
• Scope creep 2:11
• Centralizing communication 2:22
• The importance of time tracking 2:34

5. Branding

• User experience and the brand promise 4:21
• Aligning brand vision 4:16

6. Understanding Your Audience

• Three ways of understanding your audience 10:04

7. Usability Testing

• Usability 101 6:21
• Usability planning and recruiting 5:32
• Conducting a usability test 7:12
• Analysis and implementation 3:44

8. Information Design

• Information design intensive 6:45

9. Managing Content

• Identifying the role of content development 4:27
• Content development: Workflow overview 6:14

Conclusion

• Conclusion 1:11

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