“What would Milton Erickson do?”

If you’ve read anything about hypnosis, you probably already know about the legendary hypnotherapist Milton Erickson. Read a book by or about Erickson and you’ll feel two things – awe and confusion.

You feel awe because of the incredible things Erickson was able to accomplish, often just by telling a story.

You feel confusion because you (or the authors) seem to have little idea of how he did it!

That’s right.

Milton Erickson was the master of the metaphor.

But it’s not just Erickson and a few other geniuses who have used storytelling as a powerful form of hypnotic communication.?

This type of storytelling can often be seen in our day to day lives. Pay attention to any successful politician, religious leader, or any other compelling speaker, and you will notice one thing they all have in common. They can tell a powerful, entrancing story that engages emotions and imagination, leading their audience to an intentionally designed conclusion.

Parables from the bible, Sufi stories, fairy tales, Native American storytelling, Norse sagas, Indian Puranas (stories of wisdom), children’s fables, government propaganda – you name ’em, they all have stories.

These aren’t just random stories. They’re often used to teach folks valuable moral principles and life lessons.

And they’re stories designed to have a specific effect on the listener.

These stories powerfully engage the conscious mind and the unconscious mind at the same time. Engaging the mind at both levels allows you to transmit ultra-compelling communications deep into the mind to make them permanently powerful.

You can master the art and science of hypnotic metaphors, just… like… Erickson.

Until now, there has not been a comprehensive program designed to get you up to speed in telling the kind of powerful, hypnotic, multi-level, incredibly effective metaphors that Erickson, Richard Bandler and other storytelling masters use.

Even if you already tell a good story, you’ll want to learn how to build a metaphor that is hypnotic and moves your subject toward a conclusion that serves them.

The Practical Guide to Metaphor and Advanced Metaphor includes:

• 83 minutes of audio recordings full of powerful information.
• Recorded live at an NLP Master Practitioner training… folks paid thousands to hear this material!
• Even more metaphor instruction and information than they got!
• Additional studio recorded material.
• PLUS a concise, useful and practical 32 page digital workbook full of theories, explanations, diagrams and exercises.

You can acquire the power to influence at a much deeper level, whether talking to your boss, a client, or an audience at a TED conference.

Storytelling can be a powerful form of hypnotic communication. Pay attention to any successful politician, religious leader, or compelling speaker, and you will notice one thing they all have in common. They can tell a powerful, entrancing story that engages emotions and imagination, leading their audience to an intentionally designed conclusion.

Even if you already tell a good story, you’ll want to learn how to build a metaphor that is hypnotic and moves your subject toward a conclusion that serves them.