Personal Branding on Social Media
By: Karen Leland
Duration: 1h 8m
Released: Mar 7, 2016
Description:
Everyone-CEOs, business owners, entrepreneurs, authors, professionals, and job seekers-needs a strong personal brand. In today’s online environment, a personal brand is more than a clever tagline, pithy elevator speech, and professional profile pic. Instead, a deeper, more developed, and consistent narrative is required across multiple social media sites.
This course shows how to authentically and powerfully present your brand online. Branding expert Karen Leland reveals the important differences between the four main social media sites-LinkedIn, Facebook, Twitter, and Pinterest-and how to use them for career advancement and networking.
Topics include:
- Developing a personal branding mindset
- Adding a good photo, profile, and background to social media sites
- Using LinkedIn for personal branding
- Expanding your Twitter reach
- Creating virtual events on Facebook
- Curating pins on Pinterest
Contents:
- Introduction
- 1. Benefits of Personal Branding on Social Media
- 2. Best Branding Practices for Social Media
- 3. Personal Branding by Sites
- Conclusion
Author:
Karen Leland is the president of Sterling Marketing Group, a brand and marketing strategy and implementation firm. She works with CEOs, executives, and entrepreneurs on building stronger personal, business, and team brands. Over the past 25 years, Karen has worked throughout the United States, Europe, Asia, and South America with such clients as Apple, AT&T;, LinkedIn, Twitter, and Sprint.
A highly sought-after keynote speaker, Karen has spoken for the YPO, American Management Association, Peak Potentials, American Marketing Association, and others. Karen is also the best-selling author of nine books, which have sold over 450,000 copies and been translated into 10 other languages. Her latest book, The Brand Mapping Strategy, is now available.
Karen has written advertorial, catalog, marketing, and public relations materials for a variety of public and private companies, including Inc. Magazine, Lufthansa Airlines, Marriott Hotels, Oracle, American Express, Johnson & Johnson, and others. Karen’s freelance articles have appeared in Women’s Day, Self, Entrepreneur, Hemispheres, and the San Francisco Chronicle, among others.
An expert in CEO and business branding, Karen is a go-to on-air expert for radio and television, including The Today Show, Good Morning America, CNN, Bloomberg, and Oprah. She previously worked as a freelance reporter for Comcast.
In addition to her work in the business world, Karen has a lifelong commitment to the arts. She is a working artist whose paintings and prints have been exhibited at the Museum of Fine Arts in Boston, the Triton Museum of Art in Santa Clara, and the Sausalito Art Festival. Her passion for the arts includes theater as well. Karen has performed onstage throughout the Bay Area and LA and in industrial films and voice-overs.
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