Advanced Google Analytics Implementations with Google Tag Manager

Google Analytics has over 100 features for tracking your website and online business more effectively. However only a few people take advantage of those although they could capture better and meaningful data, get deeper analysis, make greater decisions and make more money on the way.

23x Video / 5 Exercises

Module overview:

Course Introduction
Welcome to the Advanced Google Analytics integrations course
What you need to know… / Prerequisites
What you are about to learn
How to get the most out of this course

Module 1 The Pageview Tag
Introduction to Module 1
Tracking Pageviews and Site Hits
Install Cross Domain Tracking (1)
Cross Domain Tracking (2)
Manipulate Campaign Parameters (UTM Tags)
Manipulate Campaign Parameters (2)
Manipulate Campaign Parameters (3)
Organize Pageviews with Content Groups
Track multiple Sites in one Account with Rollup Tracking (1)
Track multiple Sites in one Account with Rollup Tracking (2)
Customize the Pageview Tag further
What we have learned so far
Exercise Module 1

Module 2: Interaction Tracking in Google Analytics
Introduction to Module 2
Setting up Auto Event Triggers and Auto Event Variables
Building GA Event tags
Trigger a Virtual Pageview
Measure Social Interactions
Measure Social Interactions (2)
Module 2 Recap
Exercise Module 2

Module 3: E-Commerce and Conversion Tracking
Introduction to Module 3
Triggering Goal Conversions in Google Analytics
Transaction Tracking (Classic Ecommerce Tracking)
What is Enhanced Ecommerce Tracking?
How to integrate Enhanced Ecommerce Tracking
Conversion Tracking for Non-Ecommerce Websites
Track Offline Conversions
Recap: Module 3
Exercise Module 3

Module 4: Advanced Tracking Techniques with GA & GTM
Introduction to Module 4
Google Analytics Timing Hit
Capture Additional context with Custom Dimensions & Metrics
Track your Users with the User ID Feature
Extend your Tracking functionality with Google Analytics Plugins
Debug your Google Analytics installation
Recap Module 4
Exercise Module 4

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