In today’s lesson, I’m going to show you how to turn your business into “quite the money-maker” (although, probably not a “multi-billion dollar business – sorry!). But I want to stress something before we dive into the main body of teaching. The surest way that I know of to make money selling information products is to provide content that enables other people to achieve their goals and reach their dreams.

In the quote above, Zig Ziglar expresses this quite nicely when he commented, “You will get all you want in life if you help enough other people get what they want.” Walt Disney knew this secret as well. When he created a place where children and parents could delight together, money soon followed. And a lot of it.

Herein lies the foundation of your information business…

Psychologists call this the “law of reciprocity”. The Bible refers to it as “reaping what you sow.” However you want to label it, the concept is the same: what you do for others not only benefits them, but it returns as a benefit to yourself.

With every information product I create, I always strive to create something that is loaded with benefit to the typical customer. That’s why I share so many details. And provide so many examples. And give so many tips. When you make your way through my information, I want you to “feel good” about me and my products. I know that the end result will be beneficial to us both.

Whether you sell to business people or parents or bodybuilders or educators or mechanics or whoever, do yourself a favor: help them get what they want. In doing so, you will automatically increase your business bottom line. That is, after all, the goal. Right?

With that foundation in mind, let’s look at four key components of a six-figure strategy for your information business.