Jack Born – Stealth Selling

Dear friend,

If you want to make more sales from email (without feeling like a sleazy internet marketer), then you’re going to love what I’m about to show you…

My name is Jack Born and I’m the Founder of Deadline Funnel.

I’m best known for helping online course creators & eCommerce brands reach the biggest audience they can and to maximize sales from their marketing campaigns… a big part of which involves using email marketing.

A few years ago, I started a small coaching group where I taught and documented all the systems and processes I use when writing emails in my own business.

Through this, I ended up meeting an absolute legend in the tennis world.

And when I say legend, I mean she’s literally in the Tennis Hall of Fame. She’s won 17 Grand Slams in tournaments like Wimbleton, The French Open and The Australian Open. She’s also won several Gold Olympic medals.

Her name is Gigi Fernández.

Gigi has an online business teaching tennis. She had been referred over to me by one of my coaching students.

She had also been on my list for a while… and had noticed that I was always sharing short, simple stories from my life.

She also noticed that I was never
pushing the sale (or hard pitching)
in any of my emails.

Despite this, I always had tons of customers and never had to worry about sales.

One day, she reached out to me and said:

“Hey I’ve got a launch coming up. I think I’ve got all the right pieces in place… but I’d really like for you to look over everything before I go live.”

This was Gigi’s first launch ever.

And I really wanted her to succeed, so I decided to get involved and look at the emails she had written for her launch. But when I did, it was very apparent what was holding Gigi back from making this launch a major success.

You see, like most course creators, Gigi had something amazing she wanted to offer her audience.

If you’re newer to writing emails that sell… you’ve probably been bombarded with conflicting pieces of information.

As a result…

You’ve probably been indoctrinated with a TON of bad advice…

After all, most of the people selling courses on this stuff have never sold anything outside the marketing sphere.

It’s incredibly infuriating (and kind of gross).

They’ll tell you things like how…

• You CAN’T promote to new subscribers, you’ve gotta wait for 7-10 days before selling…
• You’ve gotta “move the freeline” before ever asking for a sale…
• You’ve gotta teach, teach, teach and give away all your best stuff… and then the next day, you’re supposed to turn into The ShamWow guy and start hard pitching like crazy.

Listen, I could go on and on.

There’s TONS of bad advice out there. But none of these above statements are true.

In fact, doing any of these things always creates a HUGE disconnect.

That’s because…

Shifting from “pure teaching” to “pure selling” in emails is awkward… it turns subscribers off… and in the end, they run off with all the information you just gave them for free and wind up never buying your stuff.

Stealth Selling

It’s when you blend teaching and selling so that every single email is not only valuable… they ALSO make sales like crazy, without having to hard pitch.

Instead of twisting your reader’s arm, trying to FORCE them to buy… Stealth Selling emails gently pull people toward your brand. They educate, motivate, and inspire the people on your list.

When people are ready to buy, they buy.

And they wind up sticking around longer and refunding less, because the whole buying decision was THEIR idea.

You don’t have to bludgeon them over the head with a hundred emails… you don’t have to add in a dozen bonuses or extend your ‘open cart’ for an extra week or two… and you don’t have to pressure your subscribers into buying from you.

Instead, your subscribers WANT to become customers because they’ll see it as the natural next step in your relationship.

The funny thing is…

When you start using Stealth Selling, you start making MORE sales than ever before. And your customers have an all-around better experience with your brand.

A Simple System For Writing Emails That Sell WITHOUT Pitching

The moment you join, you’ll instantly get access to all the modules and bonus trainings where I share with you a clear, step-by-step breakdown of my complete Stealth Selling methodology so you can start sending better emails and make more sales.

Stealth Selling features over 8 hours of video instruction plus dozens of real-life email examples from my students. You’ll also get access to my best email formulas and exercises for generating dozens of email ideas in a matter of minutes.

It’s a compact course on email copywriting that’ll turn you into a pro in no-time… even if writing copy isn’t your thing.

Here’s a sneak peek of what you’ll learn inside Stealth Selling…

Module 1: Persuasive Teaching

This module is the foundation of Stealth Selling.

It teaches you the important concept behind how and why it works so well. And it shifts the way you think about email marketing and your business. This module takes you from zero to “crushing it with email” very fast.

Here’s what’s covered in this module…

• How to blend teaching & selling to get the perfect email that educates, motivates, and sells… every single time.
• A simple exercise that’ll give you dozens (maybe even hundreds) email story ideas you can easily turn into ‘Stealth Selling’ emails… in a matter of minutes.
• Why it’s so critical to have EVERY email move the sale forward… even your teaching ones.
• The “Product Placement Framework” (used by major Hollywood movie studios and mega-brands like Coca Cola) that lets you plant ‘sales seeds’ into your prospect’s brains… that build desire for your products and services.
• 7 email ‘idea starters’ for thinking up email ideas even if you’re facing serious writer’s block.
• Why giving away tons of free content is an awful idea… and why it actually turns off people who want to buy from you.
• How to “pre-frame” your content to INCREASE its perceived value… so people start looking forward to EVERY single email you send.
• Why instead of selling your product, you need to sell the mind shift… and how this lets you transition from teaching to selling without making things awkward.
• Step-by-step reviews of actual emails (from my students and my own business) using the Stealth Selling techniques so you can see how it’s done and replicate in your own emails.
• A simple (but powerful) post opt-in automated email you can steal from me and add to your email software… so you can start building up to the sale as of Day 1.
• How to layer in social proof, stories, and cliffhangers to increase engagement and sales.
• **Bonus Training Video**: A look over my shoulder as I rewrite an email using my “What This Says About You” persuasion technique that builds a stronger bond with your subscribers and while closing the sale.

Module 2: Selling With Stories

Few things are compelling as a great story. That’s why this second module gives you a solid foundation in simple storytelling techniques to turn every one of your emails into a mini-adventure… one that ends with more customers buying your products.

Even if you’re not much of a writer, this module will give you all the techniques and frameworks you need to write irresistible, story-based email copy that your customers can’t get enough of.

Here’s what’s covered in this module…

• How to create a backlog of story ideas ready so you’re never stuck staring at a blank screen for hours. (You’ll have MONTHS of emails planned out in advance after doing this quick exercise – a huge time saver.)
• My simple “3×3 framework” for easily coming up with stories you can turn into emails. (It’s so simple that even my 14-year old daughter was able to use it on her first try during a drive back home to write an email… and it was really good!)
• Simple story prompts you can use at the start of your story emails to grab your reader’s attention and pull them into your copy… without boring them or making them click away.
• How to build a bridge from your stories to “what it means to them”… so your readers learn a lesson, get inspired, and click to buy.
• Why creativity is “hard” and how to apply constraints to make it easier for your brain to come up with awesome email ideas.
• 4 ways to edit your story emails so that they “hit harder” and leave a lasting impression on all your readers.
• A list of all my top resources that I personally use to improve my storytelling muscles… so that each one of my emails gets a little bit better as time goes on.

Module 3: The Lightbulb Moment

The hardest part of writing any piece of copy is making the transition from your story to the sale. This is where most people go wrong.

In this module, we talk all about how to use what I call “The Lightbulb Moment” to demonstrate why your product is a perfect fit for your prospect’s problems. It’s seamless – and it positions buying your product as your customer’s idea… so they jump at the opportunity, because they’re not forced into it.

This is the ‘secret sauce.’ These transitions are what make Stealth Selling emails work so well. And they shift your prospect’s belief systems so that they want to continue investing in your products, long after their first purchase.

Here’s what’s covered in this module…

• How to create a backlog of story ideas ready so you’re never stuck staring at a blank screen for hours. (You’ll have MONTHS of emails planned out in advance after doing this quick exercise – a huge time saver.)
• My simple “3×3 framework” for easily coming up with stories you can turn into emails. (It’s so simple that even my 14-year old daughter was able to use it on her first try during a drive back home to write an email… and it was really good!)
• Simple story prompts you can use at the start of your story emails to grab your reader’s attention and pull them into your copy… without boring them or making them click away.
• How to build a bridge from your stories to “what it means to them”… so your readers learn a lesson, get inspired, and click to buy.
• Why creativity is “hard” and how to apply constraints to make it easier for your brain to come up with awesome email ideas.
• 4 ways to edit your story emails so that they “hit harder” and leave a lasting impression on all your readers.
• A list of all my top resources that I personally use to improve my storytelling muscles… so that each one of my emails gets a little bit better as time goes on.

Module 4: Rapid Know, Like, and Trust

Asking your customers to invest in your programs, courses, and services might be a big ask if they’ve never met you face-to-face before. Luckily, the easiest way to turn your subscribers into customers for life is by building “know, like, and trust” with the emails you’re sending.

This module is a deep dive into one of the most important aspects of Stealth Selling – how to build a rock-solid bond with your subscribers so they are eager to buy from you. If you’ve been struggling to make as many sales as you’d like from your emails… this module is going to change everything.

Here’s what’s covered in this module…

• How to use email storytelling techniques to build ‘know like and trust’ faster with your audience… so they buy more and buy more often.
• Five story email formats that build instant know, like and trust.
• How to get real and honest in your stories to quickly develop “know, like & trust” faster with your readers.
• Four ways to increase empathy for the “hero” of your story so that your readers relate better to what they’re reading… and so they picture themselves going on that same journey. (Which typically ends with them buying, so they can achieve the same outcome.)
• A critical storytelling component I used to win a sales contest that you need to be looking for whenever you do an interview or case study (this makes writing all your emails so much easier).
• Bonus Training: Watch how I quickly brainstorm beliefs for a market before writing out my email

Sale Page: https://www.deadlinefunnel.com/stealth-selling/
Archive: https://archive.ph/wip/y5CIb

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