International Marketing 17th Edition by Phillip Cateora

International Marketing 17th Edition by Phillip Cateora and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market as well as increased coverage of technology’s impact on the international market arena.

by Philip R. Cateora, John Graham and Mary C. Gilly

ISBN-13: 978-0077842161

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