An alarming 88% of all online shoppers will not return to a website after a bad experience – that’s based on a study from Amazon Web Services, the biggest provider of cloud computing services to web-based businesses in the world! That’s a huge number of potential customers who will simply click away without taking any action – and they won’t come back. And, even worse, 44% of shoppers who have a bad online experience will tell their friends about it – that’s bad news for businesses trying to build a positive online presence. That’s why providing an exceptional user experience – also known as “UX” – is a top focus for companies today. To ensure their websites are providing the best possible experience for customers, many companies are hiring copywriters who are trained in writing effective UX copy. A well-crafted UX copy can make all the difference in creating a positive first impression – and help companies avoid losing 88% of their customers!