George Friedlob, Lidia Schleifer – Essencials of Financial Analysis

An easy-to-use guide to financial analysis
Essentials of Financial Analysis shows how to analyze a company as a prospective investment. This one-stop resource includes a basic introduction to accounting; shows how to use ratio analysis to evaluate a company’s profit, liquidity, and solvency; and provides actual financial statements of a variety of companies as illustrations.

TABLE OF CONTENTS

Preface iv

1 Understanding Financial Statements and Annual Reports 1

2 Analyzing Profitability 33

3 Analyzing Liquidity and Solvency 71

4 Analyzing Activity with Financial and Nonfinancial Measures 121

5 Quality of Earnings and Cash Flows 145

6 Earnings Releases and EVA Analysis 175

7 E-Business 207

Notes 226

Index 229

AUTHOR INFORMATION

GEORGE T. FRIEDLOB, PhD, is Professor of Accountancy at the Clemson University School of Accounting and Legal Studies. He is the author of Essentials of Corporate Performance Measurement, also published by Wiley.
LYDIA L. F. SCHLEIFER, PhD, is Associate Professor of Accounting at Clemson University. Her work regularly appears in the CPA Journal, Managerial Auditing Journal, and Management Accounting.

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