FACEBOOK MARKETING INSTAGRAM, PINTEREST, TWITTER, AMAZON!
What you’ll learn
Target Your Ideal Customers With Lower Costs With Facebook Ads
Master The Facebook Ads Manager Dashboard
Master Your Facebook Sales Funnel By Increasing Awareness, Retargeting, And Conversion
Easily Understand and Use Advanced Facebook Business Manager Features
Leverage The Powerful Facebook Pixel For Advanced Tracking Strategies
Lower Your Costs For Engagement, Likes, Clicks, and Conversions With These Facebook Ads Strategies
Master Facebook Marketing All In One Course
Instagram Social Media Marketing and PPC Advertising (Get Followers, Influencer Marketing, Instagram Stories Marketing, Instagram Ads, and More)
Pinterest Social Media Marketing and PPC Advertising (Pinterest Marketing Strategy, Affiliate Marketing, Pinterest Promoted Pins, and More)
Twitter Social Media Marketing and PPC Advertising (Twitter Ads Course, Twitter Marketing Strategy, Twitter Marketing Tools, And More)
Amazon PPC Advertising (Amazon Product Ads, Amazon Sponsored Ads, Amazon PPC Campaign Optimization, and More)
Requirements
Have a personal profile/account on Facebook
Description
Facebook Ads is the largest and one of the most profitable ad platforms to reach your ideal customers.
But why stop there? You shouldn’t.
That’s why I’ve included FOUR FREE Ad Courses as a bonus!
Join This Facebook Marketing Course Today And Get These Courses Free:
Facebook Marketing Course
FREE BONUS: Instagram Marketing Course
FREE BONUS: Pinterest Marketing Course
FREE BONUS: Twitter Marketing Course
FREE BONUS: Amazon Marketing Course
I could’ve sold each course separately. But I’ve decided to include all of them for the price of a single course.
Am I crazy? Maybe. So join now before I change my mind and realize this is a mistake
Paulo
P.S. HERE’S WHAT’S INSIDE:
FACEBOOK MARKETING COURSE
INTRODUCTION
Facebook Ads’ Audience Size And Potential Reach
Why More Than $9 Billion Is Spent On Facebook Ads In Just Q2 2017 Alone
The Ad Placements You Can Run Facebook Ads On
LOWERING FACEBOOK ADS COST
The 2 Biggest Factors That’ll Affect Your Facebook Ads Costs
How Your Audience Targeting And Seasonality Will Affect Your Facebook Ads Cost
How Your CPC Can Vary By Over 550% Depending On Your Ad Placement
How Your Ad Relevance Score Can Lower Or Skyrocket Your Ads Cost
FACEBOOK ADS ACCOUNT SETUP
The 5 Step Process To Creating Your Very Own Facebook Ads Account
How To Create A Facebook Business Manager Account
How To Add Any Team Members To Your Facebook Ads Account (And Set Proper Permission Roles)
How To Setup Your Payment Method
FACEBOOK PAGE SETUP
The Best Facebook Cover Photo Sizes To Use For Your Facebook Page
The Free Tool To Create Amazing Facebook Cover Photos
How To Use A Facebook Cover Video Instead
How To Choose (Or Create) The Best Cover Photo That’ll Appeal To Your Audience
How To Use Visual Cues In Facebook Cover Photos To Trigger The Engagement You Want From Your Facebook Followers
How To Use Facebook Cover Photos To Highlight Special Offers
FACEBOOK ADS AUDIENCE TARGETING
How To Discover More Insights About Your Audience Using Facebook Audience Insights
How Information (And How It’s Gathered) To Generate Facebook Audience Insight Data
How To Create Facebook Audiences (Saved, Custom, and Lookalike Audiences)
The 7 Step Process To Create Facebook Custom Audiences From Customer Files, Such As Email, Phone Number, or Mobile Advertiser ID Files
How To Create Facebook Lookalike Audiences That Are Similar To Your Customers
The 5 Highest ROI Audiences For You To Target With Facebook Ads
CREATING PROFITABLE FACEBOOK SALES FUNNELS
The 2 Major Components Of A Successful Facebook Ad
Which Ad Creative Component Is Responsible For 75%-90% Of Ad Performance
Why You Probably Should NOT Use Stock Images In Your Facebook Ads
5 Tips On Creating Images To Increase Your Click Through Rate (CTR)
How To Write Ad Copy That Grabs Your Target Buyers Attention
5 Ways To Increase The Pulling Power Of Your Headlines
When You Should Use Long Copy
The Strongest Forms Of Persuasion To Use In Your Ad Copy
What Your Landing Pages Should Actually Do
FACEBOOK ADS CAMPAIGN SETUP
How To Create Facebook Ads With Facebook’s “Guided Creation”
How To Choose The Right Campaign Objective
How To Name Your Campaign And Create Your Ad Sets
How To Choose Your Target Audience
How To Select The Proper Ad Placements
How To Set Your Budget And Ad Schedule
How To Select An Ad Format
FACEBOOK AD IMAGE CREATION
6 Reasons Why You Might Use Canva (A Free Design Tool) To Create Your Custom Facebook Ad Images
How To Create A Free Account With Canva
How To Select Pre-Made Facebook Ad Dimensions With Canva
How To Create An Image With Canva
The Facebook Ad Image Rules You Must Follow If You Want Your Ads To Get Approved
How To Download Your Canva Created Images
WHAT TO AVOID WITH FACEBOOK ADS
The Common Mistakes Why Your Ads May NOT Get Approved
What To Do To Your Landing Pages To Make Sure Your Ads Get Approved
The 20% Text Rule You Must Follow When Selecting The Right Ad Images
The 29 Prohibited Content You Cannot Use Facebook Ads For
The 10 Restricted Content You’ll Need Written Permission For Before Using Facebook Ads
2 Major Rules You Must Follow When Using Facebook Video Ads
13 Rules You Must Follow When Using Facebook Lead Ads
How To Appeal The Decision If Your Ads Were Not Approved Even Though You Followed The Rules
FACEBOOK COLLECTION ADS
The Facebook Ad Type That Big Brands Are Claiming To Reduce Their Costs By Nearly 50%
Why Collection Ads Out Convert Facebook Single Video Ads
The Main Reason Why Collection Ads Are So Profitable
The 4 Step Process To Creating Facebook Collection Ads
How To Add Product Catalogs And Product Feeds For Your Collection Ads
The 10 Required Fields You Need In Your Product Feed To Upload To Facebook
Which Campaign Objective And Placement You Must Choose To Use Facebook Collection Ads
FACEBOOK MESSENGER ADS
Why You Should Be Using Facebook Messenger Ads To Increase Your ROI
The Two Types Of Messenger Ads You Can Use
The Benefits And Limitations Of Each Messenger Ad Type Or Placement
The Campaign Objective And Ad Placement You Must Choose To Use Facebook Messenger Ads
The 5 Most Effective Facebook Messenger Ad Strategies
How To Increase ROI With Facebook Messenger Ad Retargeting
How To Use Chatbots Effectively With Facebook Messenger Ads
How To Create Automated Messages To Streamline Your Facebook Messenger Ad Campaigns
The Comment-To-Messenger Feature That Boosts Response
How To Create Automated Followups With Facebook Messenger Ads
FACEBOOK VIDEO ADS
Why Facebook Video Ads Is Better Than YouTube
What Length (Or Duration) Your Facebook Video Ads Should Be
Why Facebook Users Watch Video Ads Without Sound And How To Use This To Your Advantage
The “Sequencing” Facebook Video Ads Strategy To Boost Engagement And Make Sure The Same People Don’t Get Annoyed Watching The Same Video Over and Over
How To Easily Create Videos From Old Content Even If You’re Not A Video Expert
FACEBOOK LEAD ADS
Why You Should Use Facebook Lead Ads On Mobile And Not Desktop
How The NFL Team, Miami Dolphins, Used Facebook Lead Ads To Get More Than 200 Season Ticket Sales
How To Create A Facebook Lead Ads Form
The Highest Converting Questions To Use In Your Facebook Lead Ads Form
How Many Questions You Should Have In Your Facebook Lead Ads Form To Boost Conversion And Lower Costs
How To Access And Export The Leads You Generate With Your Facebook Lead Ads Form
The 3 Most Effective Facebook Lead Ads Strategies
The 9 Types Of Lead Magnets That’ll Help You Get More Leads
The Followup Strategies To Boost Your ROI With Facebook Lead Ads
The Free Third-Party Tool You Can Use To Automate Exporting And Importing Your Facebook Lead Ads Data
FACEBOOK ADS MANAGER AND OPTIMIZATION
How To Use Facebook Ads Manager To Analyze, Manage, And Create Ads
How To Access Facebook Ads Manager
The 4 Ways To Search, Filter, And Browse Data In Facebook Ads Manager Dashboard
How To Use Or Customize Column Presets To View The Data That’s Important To You
How To Breakdown Data To Pinpoint Conversion Data
How To Save, Export, And Share Your Analytics
How To Create And Edit Ads With Facebook Ads Manager
Why You Should Not Edit Ads Inside Facebook Ads Manager
How To Create Automated Rules To Streamline Campaign Management
How To Assign Team Role Access Permissions To Share Your Analytics
How To Export Data From Facebook Ads Manager And Import It Into Microsoft Excel
STRATEGIES FOR CREATING PROFITABLE FACEBOOK SALES FUNNELS
Why Facebook Ads Should Be The Last Step In Your Business
The Most Important Metric That Determines Your Facebook Ads Cost
The 4 Most Influential Metrics That Affect Your ROI
The 3 Biggest Components You Must Fine-Tune For Facebook Ads Success
The First Place To Check When Optimizing Facebook Ads
The Biggest Leverage Points To Tweak With Audience Targeting Selection
The Highest ROI Audiences To Target With Facebook Ads
How To Avoid Ad Fatigue And Ad Burnout (These Two Metrics Increase Your Ad Costs)
How To Avoid Annoying Your Target Audience With Your Ads
How To Make Your Facebook Ads Show Only When Your Target Audience Converts
How To Manually Target The Highest Potential ROI Audiences If You Are Starting From Scratch
The Purchase Behavior Targeting Settings To Choose To Increase Your ROI
How Country Selection, Gender, Age Group, Interests, And Placements Will Make A Huge Impact On Your ROI
How To Create High Converting Offers
What Is Split-Testing And Why You Should Do It
What Can Go Wrong With Facebook Ads?
What Is A Sufficient Facebook Ads Budget For Testing?
How To Properly Structure Your Facebook Ads Campaigns
Which Metric You Should Focus On?
The Difference Between Maximum And Average Bidding (And When To Use Them)
The One Principle To Follow For Split-Testing Beginners
How To Know If Your Split Test Results Are Valid
2 Things You Should Do Once You Have Statistically Significant Data
How To Create Auto-Optimization Rules For Managing Multiple Campaigns
INSTAGRAM MARKETING COURSE
The Average Cost Per Click (CPC) You Can Expect To Pay With Instagram Ads
Which Age Groups Have The Highest CPC
Which Gender Costs More To Target
Why Instagram Ads Is A Lucrative Ad Platform To Leverage
The 3 Biggest Factors That Determine Your Ad Cost
5 Ways To Lower Your Instagram Ads Cost
How To Find Affiliate Offers That’s Perfect For Your Instagram Target Audience
How To Make Your Affiliate Links Look Less Sketchy
What You’ll Need In Order To Split-Test Offers
One Easy Way To Track Efforts From A Specific Instagram Post
How To Switch Your Instagram Profile Into A Business Profile
Why You Should Switch To A Business Profile
A Sneaky Way To Discover What Type Of Content Your Target Audience Will Engage With Most
What A Realistic Follower Count Looks Like For Your Niche
How Frequently Your Posting Schedule Should Be If You Want To Grow Your Followers Four Times Faster
The Main Strategy You Need To Follow Consistently
Why You Should Never Use Caption Lists Found Online
The 5 Questions You Need To Ask Yourself To Write Captions Your Audience Will Engage With And Love
The Word Placement Structure To Follow To Sell Better
How To Get The Type Of Engagement You Actually Want
Should You Use Emojis Or Not?
How To Get 12.6% More Engagement With Just One Change
The Type Of Hashtag To Use To Easily Monitor Your Popularity And Campaign Efforts
The Other Type Of Hashtag To Use To Make Your Content More Discoverable And Gain More Followers
Why Using Hashtags Based On Just Popularity Is A Bad Idea
The 2 Factors To Consider When Choosing Hashtags And Which 3 Types Of Hashtags To Actually Use
How To Find Hashtags Your Target Audience Will Likely Search For
How To Know Which Exact Hashtags Are The Best To Use In Your Industry
How To Get Featured In The Top Posts Section
Where You Should Place Your Hashtag To Save Caption Space, Look Less Spammy, And Still Get Your Post Discovered
How To Properly Analyze Which Hashtags Work For You
Why You Should Never Use Auto-Follow Apps To Gain More Followers
The Mindset You Need To Actually Make Money On Instagram
Why Brands, Celebrities, And Even Politicians Buy Instagram Followers
Why You Should Never Buy Followers From Third-Party Sources
How To Activate Instagram’s Analytics Platform, Instagram Insights, To Track Your Marketing Efforts
The 3 Most Important Metrics You Should Keep An Eye On
4 Ideas You Should Act On When Reviewing Your Instagram Insights Data
How To Know When To Post For Most Engagement
How To Know What Topics Or Angles Your Audience Will Engage With
How To Do Instagram Stories Better
What You Should Change On A Weekly Basis To Increase Website Traffic
How To Gain The Attention Of Your Ideal Buyers Without Affecting Your Brand Image
The 6 Terms Your Agreement Should Have If You Work With An Influencer Directly
Why You Should Use Influencer Marketplaces First Before Going Direct
The Most Popular Influencer Marketplace To Buy Shoutouts
The Free Method To Use To Get Shoutouts
What You Can Expect To Pay For An Influencer To Give You A Shootout
The 4 Things You Need To Include In Your Shootout Post
Where To Find Inspiration For Successful Shootout Posts
The 3 Most Important Metrics To Look For When Choosing An Influencer To Buy A Shootout From
How To Measure The Success Of Multiple Influencer Campaigns
The 2 Things You Need Before Using Instagram Ads
The Instagram Promotions Eligibility Rules You Must Follow When Running A Contest On Instagram
How To Setup An Instagram Ad
Where To Go To Review Instagram Ads Analytics
The 9 Step Process For Setting Up Your First Instagram Lead Ad (Or Practically Any Ad On Instagram)
The Option You Should Use To Qualify Your Leads
Which Question Type To Use For More Conversions
Why You Should Use Facebook Lead Ads Instead Of Instagram Lead Ads
What An Instagram Story Ad Is
The 2 Reasons Why It’s So Effective For Instagram Advertisers
The 3 Steps For Creating An Instagram Story
8 Instagram Story Ideas For Your Next Campaign
How To Easily Create An Instagram Story From Already Created Content
Another Easy Way To Create A Instagram Story Based On Published Content
The Instagram Story Idea That Helps You Differentiate Yourself From Your Competition
How To Build Up A Loyal Instagram Following With This Instagram Story Strategy
The Instagram Story Strategy To Ethically Leverage The Content Of Others
The Best Way To Use Instagram Stories To Engage With Your Followers
How To Do Survey Polls With Instagram Stories And Have Results Tracked
The Smart Way To Use Special Offers With Instagram Stories
PINTEREST MARKETING COURSE
The Many Reasons Why Pinterest Is A Lucrative Place To Advertise (e.g. 40% of Pinterest users have household incomes of more than $100,000 per year)
The Best Demographics To Target On Pinterest
An Effective Ad Strategy To Use For Pinterest Marketing
How Much Pinterest Ads Cost?
How To Generate An Affiliate Marketing Income Without A Blog By Using This Pinterest Board Optimization Strategy
How To Add Affiliate Products To Your Pinterest Boards
How To Increase Exposure To Your Affiliate Link Pins and Boards
The 3 Main Factors People Consider Before Following Your Pinterest Activity
The Best Image Formats For Creating Highly Shareable Pins
Simple Image Guidelines That Can Get You 20x More Repins
The 5 Most Popular Types Of Images For Higher Click Through Rates (CTR) and Higher Checkouts Rates
How To Leverage Rich Pins For More Referral Traffic
The Best Times And Days To Post
The Best Posting Frequency Strategy To Increase Engagement By Up To 150%
The 3 Most Effective Board Strategies That Major Brands Are Using To Get Board Follower Counts In The Six Figure Range
How To Optimize Your Profile and Boards Before Running Promoted Pins
Step-By-Step How To Create A Promoted Pin (Including: Which Pins To Choose, Target Audience Selection, and Bidding)
How To Leverage Pinterest Analytics and Pinterest Tags To Increase ROI
The 5 Pinterest Ad Campaigns To Choose From
The 8 Pinterest Pins You Can Use In Pinterest’s Paid Ad Platform, Promoted Pins
Why Pinterest Video Ads, Promoted Video Pins, Are More Effective Than Non-Video Ads
The Technical Requirements For Using Promoted Video Pins
Step-By-Step How To Create Your Own Promoted Video Pin Campaign
The 3 Most Effective Strategies For Promoted Video Pin Ads
TWITTER MARKETING COURSE
What Makes Twitter So Different Compared To Other Social Media Ad Platforms
Why Twitter Ads May Be More Lucrative Than Facebook Ads
Why You Must Invest In Twitter Ads If You’ll Be Using Twitter At All
Why Twitter May Be Cheaper For You Than Facebook Ads or Google AdWords
How To Set Campaign Goals With Your Twitter Marketing Strategy
The Top Actions That Make Twitter Users Buy
How To Monitor Your Brand And Be Responsive To Those That Matter Most
The Deadly Replying Mistake Most Twitter Users Do
The Free Way To Use Twitter To Find Your Ideal Buyers Directly
How To Use Twitter Chats To Find The Most Targeted Followers
How To Organize Your Followers, Ideal Buyers, And More With Twitter Lists
How To Leverage Twitter Trending Topics and Hashtags To Get More Followers And Buyers
How To Use Other People’s Content (Ethically) To Add Content On Your Twitter Feed
The Best Place To Place Links In Your Tweet To Maximize Click Through Rate (CTR)
The Sneaky Way To Find Out What Works In Your Industry
How To Spy On Your Competition To Find Out What They Aren’t Doing Right
How To Find Out What Twitter Tools Your Competition Is Using
How The Twitter Ads Auction System Works And What Minimums Are Required
The 3 Bidding Options You Have To Control What You Pay
How You’ll Be Charged For Each Campaign Goal Available
Whether You’re Eligible For Twitter Ads
The 3 Major Reasons Your Account May Get Suspended
How To Unsuspend Your Account
How To Use Twitter’s Advanced Search Tool To Pinpoint Your Ideal Buyers, Market Trends, And Other Research Ideas For Your Twitter Marketing Campaigns
The 5 Major Campaign Objectives You Can Use With Twitter Ads
How The “Promoted Accounts” Campaign Objective Works And Where It’s Shown On Twitter
What You Need Before Using The “Website Clicks or Conversions” Campaign Objective
The Campaign Objective You Should Use To Use For Building Awareness
How To Setup The “App Install or App Engagement” Campaign Objective To Increase App Users
How “Leads on Twitter” Campaign Objective Works And What’s Included In This App Creative
The Technical Requirements For Each Ad Creative (Single Image Tweet, Direct Message Card, Conversational Ads, Video Website Card, Video App Card, Multi-Image Tweets, Promoted Video, Image App Card, Image Website Card, and Plain Text Tweet)
Why You Must Use The Twitter Advertising Tag For Retargeting (Tailored Audiences) and Conversion Tracking
The 2 Types Of Twitter Tags You Can Use And When To Use Them
How To Setup Your Twitter Advertising Tag For Conversion Tracking
Why Twitter Video Ads May Be More Lucrative Than Other Platforms
The 3 Twitter Video Ad Best Strategies For Your Twitter Ads Promoted Video Campaign
Why You Should Use Custom Thumbnail Images For Your Video
What You Must Say Immediately In Your Video For Maximum Attention
What Length (Or Duration) Your Video Should Be
The Effective Twitter Ads Promoted Video Strategy For Maximum Engagement
Why Twitter Conversational Ads Have More Potential To Go Viral
How To Activate Twitter Conversational Ads (They’re Not Activated By Default)
How To Create a Twitter Conversational Ad Card
3 Best Practices and Strategies For Using Twitter Conversational Ads
How You Can Use Conversational Ads To Segment Your Audience For Higher Engagement and Conversions
How You Can Use Conversational Ads To Reveal Exclusive Hidden Content For Users
How To Use Conversational Ads To Get Your Followers To Send You More Similar Followers
How To Access Twitter Analytics To See What’s Working (Or Isn’t Working) For You
The 4 Most Important Metrics To Keep An Eye On
The One Metric That Shows How Much People Want To Know More About You And Your Business
Why The “Engagement” Metric Should Not Be Used By Itself (And What To Use Instead)
The Important Metric That Reveals How Many Followers Saw Your Tweet (This Metric Helps For Creating Retargeting and Reposting Campaign Ideas)
How To Discover The Top 10 Interests Of Your Followers
The 2 Important Metrics That Show Your Most Influential Followers For Potential Joint Venture Opportunities
How To Find Your Average Performance Benchmarks For Comparing Your Data
How To Access Twitter Ads Manager To Plan, Manage, and Report On Your Campaigns
How To Setup Campaign Filters and Custom Metrics For Viewing Your Campaign Analytics
The Right Way To Structure Twitter Ad Campaigns
How To Breakdown Which Metrics Are The Most Profitable For You
One Free Way To Generate Tracking Links
5 Split-Test Ideas For Testing Your Twitter Ads
How To Create A Retargeting Campaign With Twitter Ads
How To Segment Your Audiences To Create Tailored Campaigns For Maximum Conversions
How To Use Behavioral and Demographic Targeting To Boost Engagement
The Keyword Mining Strategy You Should Use To Boost Conversions
Which Twitter Posts You Should Start With When Using Twitter Ads
33 Twitter Tools You Can Use In Your Marketing Strategy
AMAZON PPC COURSE
Inside you’ll discover why Amazon PPC is such a lucrative platform.
You’ll also learn about Amazon’s two advertising solutions that will give you an edge over competition that only uses organic product listings.
Plus, you’ll see which of these two solutions produces a higher ROI and why.
When To Use Product Ads
A Profitable Strategy For Using Product Ads
How To Open An Amazon Product Ads Account
How To Upload Your Product Feed
How To Optimize Amazon Product Ads
The Right Way To Structure Your Sponsored Ad Campaigns
The Campaign Targeting Strategy For Best ROI
How To Split Up Your Campaigns For Better Results And Tracking
The Bidding And Budgeting Strategy To Start With
How To Review Your Ad Campaigns For Optimization
The Profitable Amazon Sponsored Ads Strategy For Cutting Wasted Ad Spend, Scaling Up Profitable Campaigns, And Finding New Ways To Expand Your Campaigns
The Amazon Sponsored Ads Best Practices To Avoid The TWO BIGGEST Mistakes And Get The Most Out Of Sponsored Ads
6 Ways To Cut Wasted Ad Spend And 4 Ways To Get The Most Out Of Sponsored Ads
How Much Amazon Sponsored Ads Costs And How To Calculate Your Advertising Cost of Sale (ACoS) To Stay Profitable
Who is the target audience?
Small Business Owners
Bloggers, Influencers, Public Figures
Online Marketers and Marketing Reps
Advertising Managers
Corporations
Anyone Looking To Master Facebook Marketing
Anyone Looking to Master Facebook Ads
Delivery Method
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