Copywriting: Use The Right Words to Make More Sales (Step-by-Step)

Duration: 1:27:33

“This course is short, sharp, and relevant. I will be applying its teachings to all my writing, from business writing through to casual emails.” – Frank Devuono | “This is the most refreshing, clear, straight forward and useful course on copywriting you could wish for. Eric is a great tutor and the material makes the writing process much easier. So if you want to learn more about copywriting, you know what to do!” – Eva Suzannah | This course is for people who want to increase their sales, learn the essential copywriting principles, and become an expert copywriter.

Table of contents:
Introduction
– The Best Kept Business Secret.mp4 (Duration: 0:05:03)
– Warning: You Will Start to See Copywriting Everywhere.mp4 (Duration: 0:01:51)
– This Course is Designed for You! .mp4 (Duration: 0:01:55)
Philosophy
– People Only Care About Themselves.mp4 (Duration: 0:02:03)
– Are You Getting to Know Your Readers?.mp4 (Duration: 0:02:26)
– The Secret of Persuasive Copy.mp4 (Duration: 0:02:33)
– Are You Talking to One Person?.mp4 (Duration: 0:02:48)
– Every Copywriting Piece has One Goal.mp4 (Duration: 0:02:35)
– Here’s a Quick Way to Get Your Reader to Trust You.mp4 (Duration: 0:02:53)
– The Secret of Getting Readers to Take Action (No video lesson)
– Course Feedback.mp4 (Duration: 0:00:41)
Headlines
– The Secret of Headlines.mp4 (Duration: 0:01:23)
– How to Write Powerful Headlines.mp4 (Duration: 0:05:19)
– Little Known Ways to Write Effective Headlines.mp4 (Duration: 0:03:55)
– How to Come up with the Perfect Headline (No video lesson)
– Real World Examples: Book Titles.mp4 (Duration: 0:06:03)
Body Copy
– How AIDA Made Me More Persuasive .mp4 (Duration: 0:05:16)
– Who Else Wants to Write More Interesting Copy?.mp4 (Duration: 0:01:30)
– How to Get Over Writer’s Block and Write Great Copy.mp4 (Duration: 0:02:46)
– How to Persuade Your Reader.mp4 (Duration: 0:02:15)
– The Secret of Different Readership Paths.mp4 (Duration: 0:02:06)
Technical
– How Long Should Your Copy Be?.mp4 (Duration: 0:02:03)
– Make Your Copy Easier to Read.mp4 (Duration: 0:05:58)
– Warning: Use Correct Grammar.mp4 (Duration: 0:01:48)
Conclusion
– Summary.mp4 (Duration: 0:08:33)
– How to Quickly Become a Better Copywriter.mp4 (Duration: 0:01:41)
– Gary Halbert – CoatOfArms.pdf
– Salesletter – AMEX.pdf
– Salesletter – WSJ.pdf
– How These Books Made Me an Effective Copywriter.mp4 (Duration: 0:04:40)
– Thank-you!.mp4 (Duration: 0:00:47)

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