Drayton Bird Interviews Rory Sutherland – Why People Buy

Product Description

“Times change, people don’t,” said the great John Caples. So join my old protégé Rory Sutherland for an in-depth discussion on what makes them buy. This masterclass on sales technique uses comical anecdotes and piles of examples – helped along with Rory’s unique humour and style. If you need more sales, this is the fastest – and certainly most fun – way to get ideas.

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