Overcome objections to sustainability with common leadership best practices
Have you ever tried to sell sustainability or other important changes (e.g. technology, innovations) within your organization or to clients or vendors, only to encounter excuses or copouts? There are some typical responses you may hear from those who seemingly oppose sustainability initiatives, such as “customers won’t pay for it” or “we don’t have time.” It’s easy to interpret this as “we’re not interested” but what you’re more likely facing is basic human nature: resistance to change!
Most people get that sustainability and innovation are important, but it can be like putting a size 10 foot into a size 6 shoe. Organizations need to be stretched to accommodate such initiatives and that takes bold leadership! Whether you are the person making the excuses or the one trying to overcome the resistance, change is possible if you embrace the Top 10 leadership principles shared in this session. The context for this course is sustainability and many of the examples are from hospitality but these “excuses” come up in other contexts and the leadership principles apply to any change!
The course consists of a series of videos and most lectures are accompanied by a worksheet you can download to put the concepts into action!
Course Outcomes
- Identify common objections to sustainability proposals.
- Recognize the real reason people reject sustainability initiatives.
- Develop leadership strategies to overcome resistance to change and sustainability.
“This course does a great job of articulating the common excuses that derail sustainability progress. As a sustainability consultant, I’ve heard lots of these comments before, but this course translates what people often say into their likely underlying attitudes and beliefs, and shares ideas for helping change attitudes at that deeper level. I can definitely see myself referring to my notes from this course whenever I encounter resistance to sustainability in the future.”
– Julia Spangler, Sustainable Events Consultant
Astrapto offers a FREE hour of sustainability coaching and conversation once a month during Office Hours. Bring your sustainability questions and challenges and be prepared to learn, meet others who share your passion, and make a positive impact.
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