There are things in this book never before included in any book on writing, as well as new combinations of more familiar things.First on the list of differences is Neuro-Linguistic Programming (NLP for short). Essentially, NLP is a model of human communication. It was developed to study the elements of excellence itself, regardless of the subject or activity. It gives us the tools to build the best possible model(s) of anything that works well. We use NLP in everything we do. It guarantees our effectiveness.

Second is a simple, but not oversimplified, model of what to do when you write, a model based on what effective writers actually do and how they use their thinking processes while they do it. Drawing on current research in the processes of writing and creativity, we go beyond those models using the tools of NLP, and package the result so that you can use it. Best of all, although you will be using the same thought processes as truly effective writers, you will be able to maintain and even enhance your own personal style.

Third, this book will actually get you writing as you go through it, step by step. No matter how incapable or how stuck you think you are, we’ll guide you through the same steps that create successful results for others, and you will create them as well. These steps take place inside your head and in your behavior, as well as on your paper or your word processor. And the process is self-reinforcing in nature. It feeds on its own success. So as you step through the work book experiments, use the material you are actually working on or wish you were working on. This book will help you unlock your creative juices and release the power of your ideas.

Fourth, while this is primarily a book about writing, you will find yourself applying these principles and techniques to other areas of your life. You may even surprise and delight yourself as the learning from this book automatically expands into other parts of your thinking and behavior.

Fifth, these new styles of thinking you learn will not only get you writing but will also teach you a lot about yourself and people in general. Writing is a very personal thing, and anything that makes you a better person can make you a better writer.

Finally, you will be building enjoyment into the learning and writing process. When you enjoy what you are doing, you learn it faster, do it more, do it better, and want to do it again and again. That doesn’t mean we’ll take all the work out of writing. Good writing will still take time and effort. But it can also be a lot of fun. –This text refers to an alternate kindle_edition edition.