[Download Now] Russ Henneberry – The Tripwire Offer The 18-Step Customer Acquisition Strategy
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Playbook Overview
Russ Henneberry walks you through this 18-step process to create your own Tripwire Offer. Everything you will learn in this Execution Plan is designed around getting more people to jump on board after they see the incredible offer you provide. Learn the strategy behind an effective Tripwire Offers, how to create your own, and how to build out the back end.
What You’ll Learn
- Create an irresistible Tripwire Offer to improve your customer acquisition strategy
Playbook Outline
Start Here
- How DigitalMarketer Thinks About Traffic
The Strategy
- Understand the Funnel
- See Tripwire Examples
- Understand the Numbers
- ADVANCED: SLO Calculator
Create Your Tripwire
- How to Use This Section
- Tripwire Offer: Physical Premium
- Tripwire Offer: Small But Critical
- Tripwire Offer: Book
- Tripwire Offer: Paid Webinar
- Tripwire Offer: Software/Plug-in
- Tripwire Offer: A La Carte Service
What to Do When They Say No
- How to Use This Section
- Send the Gain, Logic, Fear Email Series
- ADVANCED: Retarget with Ads
Build the Back End
- What is a Back End?
- What’s Next?
- Give Us Your Feedback
Delivery Method
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