[Download Now] Donald Miller – Craft a StoryBrand-Style USP
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Playbook Overview
What You’ll Learn
- How to write your unique selling proposition (USP) in a StoryBrand-Style one-liner that will state the problem, solution, and the positive result all in one easy to remember paragraph.
- Once you’ve crafted your StoryBrand-Style USP, you’re going to put it everywhere that your audience would see it.
Playbook Outline
- Understanding the Objective
- Components of a StoryBrand-Style USP
- Step 1: State the Problem
- Step 2: State the Solution (or Product)
- Step 3: State the Positive Result
- Step 4: Putting It All Together
- Step 5: Editing Your StoryBrand-Style USP
- Step 6: Use It Everywhere and Often
- StoryBrand-Style USP Critique
- Donald Miller Approved USPs
Delivery Method
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