That your teachers never taught you, and that truthfully you probably don’t want to know.

You’ve been tricked into thinking hard work is what determines success.

That the key to wealth and riches, diamonds and sports cars, is to put in your time and do a good job.

That as long as you’re a good person, your dream partner will just come walking into your life one day, because that’s what you deserve.

I’m sorry to be the one to tell you, you’ve been sold a lie.

Hollywood movies, school, even your parents have accidentally tricked you into believing the world rewards those who put their head down, work hard, and deserve to be rewarded.

But it doesn’t.

That’s why you see people who aren’t smarter than you getting the jobs that you want (and the money that goes with it!)

That’s why you see people who aren’t better than you getting the dates that you want.

And that’s why despite doing all the things you’ve been told you should do, you haven’t been able to get the life you want and dream of.

It isn’t just what you know, it’s who you know. And it isn’t just what you do, it’s what others are willing to do FOR you.

If you aren’t charismatic, you’re going to lose out in life to folks that don’t deserve to be beating you. But they will beat you. Again and again.

That’s what we learned when Ben didn’t get that job offer eleven years ago.

It isn’t fair, but deep down we all know that this is how the world works.

Because it’s the most important thing in your life. This isn’t just about your social life. This bleeds into everything.

What would life be like if you had the tools to ‘turn it on’ and wow any room at a moment’s notice?

I decided to create Charisma University after it became clear to me that:

• I wasn’t the only one being held back in their career by a lack of confidence
• Most people, including myself for most of my life, are situationally confident. They’re great in small familiar groups, but in large groups or high pressure situations they become hesitant and meek (especially with work superiors, gorgeous members of the opposite sex, and the people they most admire)
• Too many people are worried to take risks. Whether it’s starting a business, getting a promotion, or talking to the incredibly attractive person at the bar, they miss out on getting what they deserve because they don’t have the confidence to go for it or the charisma to make it happen

Can you think of a time recently yourself when you felt like this?

When you saw someone you wanted to connect with but you didn’t even try…

When you hesitated and you let an opportunity pass you by…

Maybe it’s the beautiful stunner who made your heart beat harder when you saw them walk by.

Maybe it’s a potential mentor, someone you look up to, someone who can guide you and inspire you to achieve the kind of massive success they’ve had in their own lives.

You want to talk to them. But you hesitate, and a tiny voice in your head throws you off. Or worse, you DO try, and after a few minutes of terrible, forced conversation, they excuse themselves to get away.

If you’ve ever been at a conference or a networking event, seen someone successful you wanted to talk to and done nothing about it, you are not alone. If you’ve ever been at a coffee shop or walking down the street, seen someone that made your head turn and done nothing but watch them walk away, you are not alone.

We’ve all been there. Every single person I’ve ever met has been there.

And you know what, we’ve missed out on life-changing opportunities and people that could have massively enhanced our lives.

You know what’s different? What’s special? The person that does something about it.

The person who goes up shoulders back, head held high, and knows exactly what to say to leave that person thinking “holy cow, I need to see them again”. Now THAT is rare.

Are you ready to be that person?

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