There’s an abundance of sales methodologies and theories out there. That said, no matter how they’re packaged, each theory is based around the same basic principles of planning, assessing need, and either presenting a product or offering a service. This course outlines these commonalties and distills them into 11 essential steps. Learn about how gathering information to evaluate potential clients can help you determine how your products or services can solve their problem. Once you’ve done your homework, discover how to present and sell your product, follow up with your customer, and continually hone your sales process.

• Gathering information
• Assessing needs
• Presenting and selling your product or service
• Delivering on your promises
• Following up with your customer
• Reporting and communicating back to your company
• Improving your process continually
• Learning from other sales processes
• Applying your sales process to other aspects of your life

• Introduction
• Developing Your Sales Process
• Conclusion

Dean Karrel is an expert in executive coaching, career mentoring, sales training, and leadership development.

Dean has been in sales management and leadership positions for over three decades with some major global publishing companies. Most recently, he was senior vice president of sales of John Wiley & Sons based in Hoboken, New Jersey. His sales teams were focused on direct sales to major retailers such as Amazon, Barnes & Noble, Costco, and other national chains, along with initiatives aimed at B2B and B2C sales. Dean now has his own consulting business providing sales training programs along with career and executive coaching (www.theskyridgegroup.com). In addition, he is a Certified Professional Career Coach.